Brand Tone

aspirational, energetic, and friendly

Brand Values

• •Adventure and Exploration
• •Fashion and Style
• •Quality and Accessibility
• •Community and Connection
• •Memorability

Best Practices

• •Always Connect to Travel: Every piece of copy, from a tweet to a product page, should reinforce the core theme of travel, adventure, and exploration. Use words like "journey," "destination," "explore," and "adventure."
• •Use an Energetic and Positive Tone: The language should be upbeat, empowering, and friendly. Avoid passive voice and corporate jargon. Focus on action, excitement, and the positive emotions associated with travel.
• •Highlight "Wearable Memories": Frame the products as more than just sunglasses. They are stylish keepsakes, a way to "wear your story" or "take a piece of your favorite memory" with you. This elevates the product beyond a simple fashion item.
• •Foster a Sense of Community: Use inclusive language ("our community," "fellow travelers"). Encourage user-generated content by asking questions and creating hashtags. Make customers feel like they are part of a global club of collectors.
• •Emphasize Style and Quality: While the travel theme is central, don't forget to mention the tangible benefits: European design, high-quality materials, durability, and affordability. This combination of emotion (travel) and logic (quality) creates a powerful value proposition.

Social Perception

The public perceives Robin Ruth primarily as a go-to brand for stylish, travel-themed souvenirs. Customers who are familiar with the brand see it as a global entity that successfully merges fashion with memorabilia. There is a strong association with travel, and many customers become collectors of Robin Ruth items from different cities. Customer reviews and online mentions highlight the good value and durability of the products. The brand has successfully built an organic following, with fans actively sharing their experiences on social media. This enthusiastic community strengthens the brand's image as a desirable and authentic lifestyle choice for travelers.

Copy Examples

• •Your next adventure is calling. Our new City Collection is here to make sure you answer in style. Where are you taking your Robin Ruths next? #WearYourStory #RobinRuthEyewear
• •Beyond the Postcard. Live your travel story with eyewear designed to keep up with your spirit. Shop the collection and be noticed. [Shop Now]
• •Bold, fearless, and unforgettable as the journeys you take. The 'Savannah' sunglasses aren't just an accessory; they're a statement. With 100% UV protection and a timeless European design, you're ready for any destination. #TravelInStyle
• •Subject: Ready for Takeoff? Don't Forget Your Style. Hey [Name], new places and unforgettable memories are on the horizon. From the streets of London to the beaches of Bali, our eyewear is the perfect companion for the free-spirited traveler. Find your pair and make every moment a memory.
• •(Video shows quick cuts of diverse people laughing and exploring a vibrant city, all wearing Robin Ruth sunglasses) Voiceover: It's more than a trip. It's a feeling. A memory. A part of your story. Robin Ruth Eyewear. Don't just visit, feel it. #BeNoticed