Brand Tone

professional, expert, and romantic

Brand Values

• •Quality and Rarity
• •History and Romanticism
• •Expertise and Trust
• •Personalized Service

Best Practices

• •Lead with the Story: Always frame the piece within its historical and romantic context. Don't just list materials; explain what they meant for the era and the craftsmanship involved.
• •Use an Educated and Evocative Vocabulary: Employ specific, descriptive terms like "millegrain," "calibré-cut," "old mine cut," and "repoussé." Use adjectives that convey quality and rarity, such as "exceptional," "rare," "superb," and "fine."
• •Maintain a Professional and Personal Voice: Write in the first person ("My team and I...") when telling the brand's story to build a personal connection, but maintain a formal, expert tone when describing the items themselves.
• •Emphasize Authenticity and Trust: Regularly mention the use of independent gemologists and affiliations like LAPADA to reinforce the brand's commitment to quality and transparency.
• •Focus on the "Why," Not Just the "What": Instead of just describing a ring, explain *why* it's special—it is a token of love, a piece of history, an example of lost craftsmanship. This connects emotionally with buyers making significant purchases.

Social Perception

Robin Haydock Antiques is perceived as a high-end, reputable, and specialist dealer within the antique jewelry market. Its location in Mayfair, association with LAPADA, and mentions in industry publications position it as a trusted source for discerning collectors and buyers seeking exceptional pieces with verified provenance.

Copy Examples

• •The Victorians spoke in a language of symbols, and this diamond starburst ring is pure poetry. Each old mine cut diamond was hand-faceted to sparkle under gaslight, a testament to an era of intricate craftsmanship. More than just a jewel, it is a surviving piece of 19th-century romance, ready to tell its next story. Discover its history on our website. #VictorianJewellery #AntiqueRing #Heirloom
• •Begin Your Forever with a Piece of History. Our curated collection of antique and vintage engagement rings offers more than just a diamond; it offers a story. Hand-crafted eras ago, each ring was made to symbolize a love as enduring as its own. Find the one that speaks to your chapter.
• •Beyond the Carat: The Allure and Artistry of Georgian Era Jewellery
• •A symphony of geometry and grace, this Art Deco brooch captures the bold spirit of the 1920s. Calibré-cut sapphires form a precise, vibrant line against a backdrop of platinum and sparkling diamonds. This is not merely an accessory; it is a wearable piece of art, embodying the elegance and innovation of a bygone golden age. An exceptional example of its kind.
• •Thank you for your interest in the Edwardian pearl and diamond necklace. It’s a truly remarkable piece from a period renowned for its delicate and ethereal designs. The natural pearls possess a luster that is difficult to find today, and the platinum lacework is a signature of the era’s finest artisans. We would be delighted to provide a private viewing or answer any further questions you may have about its provenance.