Brand Tone

Creative, Passionate, and Community-Oriented

Brand Values

• •Quality and Craftsmanship
• •Creativity and Empowerment
• •Vintage and Authenticity
• •Supporting Small Business

Best Practices

• •Always Lead with Passion: Frame every post, product description, and email around the love for the craft. Use enthusiastic and inspiring language that shows you’re a fellow creator, not just a retailer.
• •Use Storytelling to Sell: Instead of just listing features, tell the story behind a piece. "This came from a farmhouse in Lancaster..." or "We imagined a cozy reading nook when we designed this..." This connects emotionally with customers who value authenticity.
• •Empower, Don't Just Inform: Write copy that encourages and enables the customer. Use phrases like "You can do this," "Here's how to start," and "Let's create together." Position the products as tools for their own creativity.
• •Highlight the "Why": Always explain why you choose certain brands or materials. "We stock Iron Orchid Designs because their quality is unmatched for detailed work." This builds trust and reinforces your brand's commitment to quality.
• •Maintain a Consistent Vocabulary: Regularly use keywords that reflect your brand values: Vintage, Bespoke, Upcycled, Homemade, Artisan, High-Quality, Creative, Community, DIY. This builds a strong and recognizable brand identity across all platforms.

Social Perception

The public and customer perception of Robin Eggs and Chicken Legs is overwhelmingly positive, focusing on quality, creativity, and expertise. The brand is highly-rated for quality, seen as an authority in DIY and vintage furniture, and appreciated for its unique offerings, while also being perceived as undergoing a strategic shift.

Copy Examples

• •From forgotten to unforgettable. ✨ We gave this vintage dresser a new story with a few coats of Sweet Pickins Milk Paint in 'Flour Sack' and a touch of IOD magic. It’s not just about restoring furniture; it’s about reviving character. Ready to start your own revival? All the supplies you need are waiting in our shop.
• •Your vision, our passion. We source the finest vintage pieces and crafting supplies to help you create something truly unique. Welcome to your creative community.
• •Tired of the same old big-box store decor? Unleash your inner artist with Robin Eggs and Chicken Legs! We stock the high-end supplies the pros use, from Wise Owl Paint to IOD transfers. Get inspired and start your next project today! #DIY #VintageDecor #UpcycledFurniture
• •Discover the secret to that authentic, time-worn finish. Sweet Pickins Milk Paint is an artisan-quality paint that gives you a beautiful, variable, and slightly distressed look with minimal effort. Perfect for upcycling treasures or adding character to new wood. We use it on our own bespoke pieces, and we know you'll love the results. Available in multiple rich, earthy tones.
• •Psst... Our new vintage finds are here (and they won't last long!)