Brand Tone

Elegant & Sophisticated, Empathetic & Empowering, Helpful & Informative, Passionate, Customer-centric

Brand Values

• •Beauty and Elegance
• •Confidence and Uniqueness
• •Quality and Style
• •Inclusivity
• •Customer Satisfaction
• •Nature and Serenity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, empathetic, helpful), core values, key messaging points, and even a words we use/don't use list. This ensures everyone writing for the brand is aligned.
• •Focus on Her: Always write with the target customer in mind. Address her aspirations (to feel beautiful, confident, elegant) and her potential concerns (finding the right fit, quality). Use you and your to make it personal.
• •Embody the Values: Ensure the copy consistently reflects the brand’s stated values (e.g., elegance, quality, inclusivity, serenity). If a value is quality, describe the fabrics and craftsmanship. If it's serenity, use language that evokes calmness and nature.
• •Maintain Consistency Across All Channels: The tone used on the website’s Our Mission page should be the same tone used in product descriptions, blog posts, email marketing, and any potential future social media or customer service interactions.
• •Review and Refine: Regularly review all customer-facing copy to ensure it aligns with the brand voice. Gather feedback if possible and be open to refining the tone as the brand evolves, but always stay true to the core identity.

Social Perception

Limited Visibility, Potential Trust Issues, Niche Appeal, On-site Perception

Copy Examples

• •Homepage Banner: Discover Your Hue of Elegance. Robe Verte Sauge: Timeless dresses for your unforgettable moments.
• •Product Description Snippet: Feel effortlessly radiant in our [Product Name] sage green dress. Crafted with [Material] for a luxurious feel and designed to celebrate your unique silhouette, it’s more than a dress – it’s a statement of grace.
• •Social Media Post (if they were to have one): Sage green isn't just a color, it's a feeling. Evoke serenity and subtle sophistication at your next special occasion. Which Robe Verte Sauge design speaks to your soul? #SageGreenElegance #TimelessStyle
• •Email Subject Line: Find *The* Sage Green Dress That Feels Uniquely You.
• •Blog Post Intro: Choosing the perfect dress should be a joyous journey. At Robe Verte Sauge, we believe in celebrating every woman. Let us guide you through finding the ideal sage green dress that not only fits beautifully but also makes you shine with confidence.