Brand Tone

Youthful & Trendy, Aspirational & Stylish, Friendly & Accessible, Feminine & Playful

Brand Values

• •Creativity & Distinctive Ideas
• •Quality at an Affordable Price
• •Customer Satisfaction & Service
• •Empowering Self-Expression through Style
• •Staying Current with Trends

Best Practices

• •Embrace Youthful Language & Emojis: Use current slang (where appropriate and not overdone), enthusiastic language, and relevant emojis (✨🌸💖💅) to connect with a younger audience and convey excitement, aligning with the youthful & trendy tone.
• •Highlight Aesthetic and Aspirational Qualities: Incorporate words like dreamy, enchanting, chic, elegant, fairy-like, aesthetic, and stylish to evoke the aspirational and stylish feel of the brand. Focus on how the clothes make the wearer *feel*.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fashion-savvy friend. Use inclusive language. Share the brand's passion (as seen in their About Us story) to foster a connection.
• •Emphasize Feminine Details and Korean-Inspired Elements: Consistently mention design features like flowy silhouettes, dainty lace, puffed sleeves, tiered layers, and specifically call out Korean-inspired styles, as this is a key differentiator and appeal for the brand.
• •Balance Trendiness with Value: While showcasing the latest styles, always subtly weave in the message of affordability and good quality, reinforcing the accessible luxury value proposition. Use phrases like style on a budget, smart find, or quality you'll love.

Social Perception

Positive for Trendiness and Affordability, Appreciation for Feminine and Modest Styles, Seen as a Growing and Responsive Brand, Associated with Korean-Inspired Fashion

Copy Examples

• •✨ Your K-Drama Style Moment Awaits! ✨ Obsessed with those dreamy Korean-inspired looks? Our latest collection of flowy maxis and chic co-ords will have you feeling like the main character. Soft fabrics, stunning prints – shop now and live your style story! #RobesPK #KFashionLove #OOTDInspo
• •🌸 Bloom Beautifully This Season 🌸 Fresh, feminine, and oh-so-fabulous! Discover our new floral dresses, designed to make you feel like a garden fairy. Perfect for sunny days and magic moments. Tap to explore the collection! #RobesStyle #FloralDreams #NewCollection
• •Street Style? Nailed It. Effortlessly. Turn heads without trying too hard. Our latest streetwear drop combines comfort with ultimate cool. Think aesthetic fits, must-have cargos, and tops that pop. Level up your everyday look with RobesPK! #StreetwearChic #RobesFits #TrendyComfort
• •Feel Expensive, Without Spending It All. 💅 Who says luxury can't be affordable? At RobesPK, we bring you premium quality, heavenly fabrics, and runway-inspired designs that let you look classy and chic on your budget. Treat yourself! #AffordableLuxury #RobesFashion #StyleSteal
• •💖 Twirl-Worthy Tiers & Dreamy Details 💖 Get ready to fall in love! Our new collection features enchanting tiered skirts and dresses with the cutest details – think delicate lace, playful bows, and flattering silhouettes. Find your new favorite outfit at RobesPK. #FeminineFlair #PinterestPerfect #MustHaveStyle