Brand Tone

Nostalgic, traditional, authentic, straightforward, heartfelt, warm, and trustworthy, emphasizing heritage and time-honored craft.

Brand Values

• •Tradition
• •Quality
• •Family & Community
• •Nostalgia
• •Authenticity

Best Practices

• •Every piece of copy should be an opportunity to tell a small part of the Robertson's story. Whether it's the history of the company, the process of making the candy, or the traditions it represents, storytelling will reinforce the brand's nostalgic appeal.
• •Words like "handcrafted", "traditional", "nostalgic", "vibrant", and "authentic" should be used consistently. Descriptions should appeal to the senses of taste, sight, and even touch (the smoothness of the candy).
• •The "family-owned" aspect is a significant differentiator. Copy should consistently refer to the brand's heritage, its roots in Truro, and its multi-generational legacy.
• •The tone should not be overly corporate or use marketing jargon. The language should be as genuine and straightforward as the candy itself.
• •Actively solicit and feature customer stories and memories (with permission). This will not only provide authentic content but also strengthen the community's emotional connection to the brand.

Social Perception

Overwhelmingly positive and steeped in nostalgia. Customers view the brand with strong local pride and emotional attachment, seeing it as a cherished part of Christmas traditions and a provider of authentic, high-quality confections with a family-run feel.

Copy Examples

• •For nearly a century, the sweet taste of tradition has been crafted in the heart of Nova Scotia. At Robertson's Candy & Confectionary, we use the same time-honored recipes and methods our founder did in 1928. Discover a taste of home, a memory in every piece.
• •Unwrap a piece of Christmas magic. Our iconic Barley Toy candy is handcrafted, just as it has been for generations. Each vibrant, clear shape is a nod to a simpler time and a sweet tradition shared by families year after year. Let the nostalgia melt on your tongue.
• •Robertson's Candy isn't just a business; it's a family legacy. Since 1928, we've been proudly crafting traditional hard candies in Truro, Nova Scotia. As the largest family-owned hard candy factory in the province, we're dedicated to preserving the sweet traditions that have been a part of your family's celebrations for decades.
• •The holidays taste like tradition. Bring home the nostalgic flavors of a Maritime Christmas with our handcrafted ribbon candy and iconic Barley Toys. For a limited time, share a taste of home with free shipping on all orders over $50.
• •Some things should never change. Our hard candies are still made in small batches, by hand, with the same recipes from 1928. What's your favorite Robertson's memory? #RobertsonsCandy #TasteOfHome #MaritimeTradition