Brand Tone

Sophisticated & Elegant, Iconic & Heritage-Rich, Audacious & Confident, Artistic & Evocative, Exclusive

Brand Values

• •Heritage & Legacy
• •Artistry & Craftsmanship
• •Timeless Elegance
• •Bold Individuality
• •Luxury & Quality

Best Practices

• •Embrace Evocative Language
• •Highlight Heritage and Craftsmanship
• •Maintain an Aura of Exclusivity and Luxury
• •Speak to a Discerning Audience
• •Visual Consistency is Key

Social Perception

Esteemed & Classic, Luxurious & High-Quality, Bold & Statement-Making, Niche Appeal, Potentially Polarizing, Feminine Power

Copy Examples

• •Headline: The Legacy of Audacity. The Essence of Piguet. Body: From the revolutionary vision of Robert Piguet, master couturier and olfactory pioneer, emerges a collection that defies the commonplace. Discover [Fragrance Name] – a symphony of [Key Note 1] and [Key Note 2] for the uncompromising individual. Call to Action: Experience [Fragrance Name].
• •Headline: Fracas. The Undisputed Queen of Tuberose. Forever Iconic. Body: For 75 years, Fracas has been more than a perfume; it's an emblem of feminine power and intoxicating allure. A lush, unapologetic bloom of tuberose and jasmine that commands attention and captivates the senses. Dare to embrace the legend. Call to Action: Indulge in Fracas.
• •Headline: Robert Piguet: Where Haute Couture Meets Haute Parfumerie. Body: Each Robert Piguet fragrance is an echo of the refined simplicity and innate seduction that defined his Parisian salon. Crafted with the finest ingredients, for those who understand that true elegance is timeless. Call to Action: Explore the Collection.
• •Headline: Bandit: A Daring Whisper of Leather and Intrigue. Body: Unconventional. Unforgettable. Bandit broke the mold in 1944 and continues to enthrall with its fearless blend of dark leather, smoky depths, and verdant chypre notes. For the woman who writes her own rules. Call to Action: Unleash Your Inner Bandit.
• •Headline: The Art of Seduction, Bottled. By Robert Piguet. Body: More than scent, it's an aura. A statement. A personal signature that speaks of sophisticated taste and a horror of the ordinary. Let the timeless allure of Robert Piguet become your story. Call to Action: Find Your Signature Piguet.