Brand Tone

Aspirational yet Accessible, Confident & Empowering, Fashion-Forward & Stylish, Friendly & Engaging, Problem/Solution Oriented

Brand Values

• •Confidence
• •Style & Fashion
• •Affordable Luxury
• •Functionality & Practicality
• •Customer Satisfaction
• •Quality (aspired)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Robert Matthew tone (e.g., aspirational, empowering, friendly, stylish, confident). Include "do's and don'ts" for language and phrasing.
• •Focus on "Her" Aspirations: Write copy that speaks directly to the target audience's desires – to feel stylish, confident, and put-together without overspending. Use language that resonates with her lifestyle and challenges.
• •Balance Aspiration with Accessibility: While showcasing luxury and style, always ensure the language remains approachable and doesn't alienate the customer with overly exclusive or technical jargon. Reinforce the "affordable" aspect of the luxury.
• •Highlight Benefits, Not Just Features: Instead of just saying "high-waisted shapewear," explain "Our high-waisted shapewear smooths your midsection, helping you feel secure and confident in your favorite dress."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service communications is aligned. Regular audits of content can help maintain this consistency.

Social Perception

Generally Positive for Style and Intended Function, Concerns about Durability and Sizing Consistency, Seen as a Go-To for Affordable Fashion Accessories, Appreciation for Confidence-Boosting Products

Copy Examples

• •Headline (Shapewear): "Sculpt Your Confidence. Discover the Secret to a Sleeker Silhouette with Robert Matthew Shapewear."
• •Social Media Post (Handbag): "From boardroom chic to weekend adventures, our [Product Name] tote is the stylish companion you need. ✨ What adventures would you take yours on? #RobertMatthewFashion #AffordableLuxury #StyleEveryday"
• •Product Description Snippet (Handbag): "Meticulously crafted from premium animal-friendly vegan leather, the Alayna Satchel combines timeless design with everyday practicality. Its spacious interior and thoughtfully placed pockets ensure you stay organized without compromising on style. Elevate your look, effortlessly."
• •Email Subject Line (Promotion): "Feel Fabulous, Look Amazing ✨ Your Exclusive Offer Inside!"
• •Website Banner (General): "Robert Matthew: Where Style Meets Confidence. Shop handbags, shapewear, and accessories designed to make you shine."