Brand Tone

Reflective, Passionate, and Accessible

Brand Values

• •Authenticity and Personal Expression
• •Transformation and Tranquility
• •Celebration of Culture
• •Quality Craftsmanship

Best Practices

• •Lead with Emotion, Follow with Detail: Start your copy by evoking the feeling or inspiration behind the piece (tranquility, nostalgia, energy). Then, provide the tangible details about the medium, size, and technique.
• •Tell the "Why": Always connect the art back to Robert's personal story. Whether it's his love for music or his background in photography influencing his composition, this narrative builds authenticity and connection.
• •Use Sensory Language: Describe the art in a way that engages multiple senses. Use words like "vibrant," "textured," "glass-like resin," "moody," and "dynamic" to help the audience imagine the physical presence of the artwork.
• •Maintain an Accessible Tone: While the art is high-quality, the voice should remain approachable. Invite questions, welcome commissions, and write as if you are speaking directly to an interested friend.
• •Emphasize Originality and Quality: Consistently use terms like "original," "hand-painted," "one-of-a-kind," and "mixed media" to reinforce the value and craftsmanship of each unique piece. This justifies the price point and distinguishes the brand from mass-produced prints.

Social Perception

Customers perceive the brand as highly talented and professional, using words like "stunning," "beautiful," and "top quality." They feel a strong connection to the artwork, viewing it as a significant statement piece. The artist is seen as pleasant to work with, responsive, reliable, and provides secure packaging, leading to high trust and satisfaction.

Copy Examples

• •Getting lost in the details. Each layer of paint, a step deeper into the rainforest. I wanted to capture that feeling of calm that only nature can provide —the light filtering through the canopy, the rich greens, the sense of quiet. This is my kind of tranquility. Original mixed-media on canvas, created to bring a piece of that peace into your space. #RobertKerrArt #TropicalLandscape #ArtForYourHome #MixedMediaArt #SeekSanctuary
• •More than a portrait, it's a feeling. This piece is for everyone who ever turned up the volume and felt a song change their day. My work celebrates the icons who provided the soundtrack to our lives. Hand-painted in acrylics and finished with a high-gloss resin that makes the colours pop. Who is your icon? See the full collection on my website. #RobertKerrArt #MusicIcons #PopArtPortrait #JimiHendrix #OriginalArt
• •Art That Tells a Story. From the tranquility of vibrant landscapes to the soul of cultural icons, explore original paintings that bring passion and personality to your walls.
• •New Originals Inside | Your Escape to the Golden Forest Hi [Name], I've just added a new series of landscape paintings to the gallery, inspired by the way afternoon light transforms the forest. I hope they bring you a moment of peace...
• •This piece is a multi-layered exploration of texture and colour. Built with a foundation of acrylics and oils, and accented with gold leaf that catches the light, the entire canvas is sealed with a glass-like resin finish. This not only protects the artwork but adds a contemporary depth and vibrancy, making it a dynamic focal point in any room.