Brand Tone

Bold, expressive, sophisticated, confident, artistic and whimsical.

Brand Values

• •Individuality & Self-Expression: Encouraging customers to stand out and express their personal style.
• •Craftsmanship & Quality: Emphasizing meticulous attention to detail, unique designs, and high-quality materials.
• •Artistry & Creativity: Positioning clothing as "wearable art" with intricate patterns, mixed fabrics, and unique embroidery.
• •Luxury & Sophistication: Offering high-end apparel that embodies an elegant and distinctive style.
• •Heritage & Storytelling: Each piece is designed to tell a story, and the brand embeds the motto "Knowledge, Wisdom, Truth" in its garments.
• •Confidence: Aiming to make wearers feel confident and to "be the shout, not the echo."

Best Practices

• •Embrace "American Eclectic": Consistently use this signature phrase and ensure copy reflects a blend of sophistication with bold, artistic, and sometimes whimsical elements.
• •Speak to the "Collector": Address the audience as individuals who appreciate artistry, uniqueness, and are building a collection of distinctive pieces, not just buying clothes.
• •Highlight Detail & Craftsmanship: Always emphasize the unique features, quality of materials, intricate patterns, and the story behind the designs (e.g., "Knowledge, Wisdom, Truth" motto).
• •Use Vivid & Evocative Language: Employ rich, descriptive adjectives and sensory details to paint a picture of the garments and the lifestyle they represent (e.g., "lush textiles," "stunning embroideries," "vibrant narratives").
• •Maintain a Confident & Assertive Voice: The tone should be self-assured, encouraging wearers to express themselves boldly and stand out, aligning with the "be the shout, not the echo" philosophy.

Social Perception

The brand is seen as a statement, appealing to those who want to stand out. Customers often praise the unique designs, vibrant colors, and high quality of Robert Graham clothing. The term "wearable art" resonates with loyal customers.

Copy Examples

• •Headline: Don't Just Wear Clothes. Adorn Yourself in Art. Body: Each Robert Graham piece is a conversation starter, meticulously crafted with details that demand a closer look. Unveil your masterpiece. #WearableArt #RobertGraham
• •Headline: The Intersection of Daring Design and Uncompromising Quality. Body: Experience the luxury of American Eclectic. Our latest collection blends vibrant narratives with exceptional craftsmanship. Knowledge, Wisdom, Truth—woven into every fiber. #BeTheShout #LuxuryRedefined
• •Headline: For the Collector of Experiences, Not Just Shirts. Body: Your style is a testament to a life lived colorfully. Discover designs as unique as your journey. Explore the new arrivals. #RGLife #Individuality
• •Headline: Beyond the Blueprint: Craftsmanship You Can Feel. Body: From signature prints to unexpected embroideries, every stitch tells a story. Elevate your everyday with Robert Graham's commitment to the extraordinary. #DetailsThatMatter #AmericanEclectic
• •Headline: Dare to be Distinguished. Body: In a world of echoes, find your voice. Robert Graham offers more than apparel; it’s an expression of confidence and unparalleled style. #RobertGrahamNYC #OwnYourStyle