Brand Tone

Sophisticated, Customer-Focused, and Heritage-Proud

Brand Values

• •Quality
• •Service
• •Value
• •Tradition and Heritage
• •Curated Selection/Distinctive Style

Best Practices

• •Emphasize Heritage and Trust: Regularly, but naturally, weave in the brand's long history (since 1895) to reinforce trustworthiness and experience.
• •Use Refined and Evocative Language: Opt for vocabulary that reflects sophistication and quality when describing products and the brand experience, without being overly verbose or alienating.
• •Maintain a Helpful and Approachable Demeanor: Even when discussing high-end products, ensure the tone remains welcoming, customer-centric, and ready to assist, mirroring the positive in-store experiences often reported.
• •Highlight Quality and Craftsmanship: Focus on the intrinsic quality, materials, and design of the clothing and accessories, rather than just brand names, to underscore the value proposition.
• •Ensure Visual Consistency: While this is about copywriting, the tone of the text should always align with the visual presentation on the website and social media – which currently leans towards stylish and sophisticated imagery.

Social Perception

Respected and Reputable provider of Quality Designer Wear, with Good Customer Service. A Trusted Local Business with Online Reach.

Copy Examples

• •New Season Arrival (Website/Social Media): \"Discover the new season's arrivals at Robert Goddard. Since 1895, we've been curating the finest in designer fashion, bringing timeless style and contemporary sophistication to your wardrobe. Explore collections that speak to quality and enduring elegance.\"
• •Brand Spotlight (Blog/Email): \"Experience the enduring appeal of [Designer Brand]. At Robert Goddard, we select brands that share our commitment to exceptional craftsmanship and distinctive style. Explore our latest [Designer Brand] pieces and elevate your personal collection.\"
• •Customer Service Focused (Social Media/Website Banner): \"Your style journey is personal. Our dedicated team, backed by over a century of expertise, is here to offer personalized advice and ensure an exceptional shopping experience, in-store and online. How can we assist you today?\"
• •Loyalty Program Promotion (Email/In-Store Signage): \"Become a Robert Goddard Keyholder and be rewarded for your impeccable taste. Earn points with every purchase and enjoy exclusive benefits – our way of saying thank you for being part of our legacy of style since 1895.\"
• •About Us Snippet (Website/Brochure): \"Robert Goddard: A Legacy of Style Since 1895. For over 125 years, we've remained dedicated to our founding principles of quality, value, and unparalleled service, offering a curated selection of the world's leading designer brands.\"