Brand Tone

Passionate, Educational/Informative, Authentic/Genuine, Dedicated/Patient, Appreciative/Reverent (towards nature), Calm/Gentle, Storytelling

Brand Values

• •Love and Respect for Wildlife
• •Artistic Excellence & Detail
• •Conservation & Education
• •Authenticity & Direct Observation
• •Patience & Dedication
• •Sharing Knowledge & Experience
• •Creating Wildlife Havens

Best Practices

• •Always Lead with Passion & Authenticity: Whether writing a caption, a blog post, or a video script, let genuine enthusiasm for wildlife and art be the driving force. Share personal anecdotes and observations.
• •Educate and Inform Naturally: Weave in interesting facts and insights about the animals or the artistic process without being overly academic. Make learning an enjoyable part of the experience.
• •Use Storytelling: Frame observations and artwork within a narrative. Give the animals character (respectfully) and share the journey of creating a piece or observing a behavior. This builds connection.
• •Maintain a Respectful and Appreciative Voice Towards Nature: Consistently convey a sense of wonder and respect for the animals and their environment. Highlight the importance of conservation subtly or directly where appropriate.
• •Engage with the Audience Genuinely: Respond to comments and questions with the same passion and knowledge shared in the primary content. Foster a community around the shared love for wildlife and art. In videos, address the audience directly and warmly, as Robert often does in his Q&As and intros.

Social Perception

Highly Respected Artist, Dedicated Conservationist, Authentic Storyteller & Educator, Trustworthy & Passionate, Source of Joy & Calm

Copy Examples

• •Instagram Post (Image: Close-up of a kingfisher painting): Every feather, every glint in the eye, tells a story. Hours of patient observation went into capturing this kingfisher's vibrant spirit. Discover the wild heart of British nature in my latest piece. #RobertEFullerArt #WildlifeArt #Kingfisher #BritishWildlife #ArtLovers #NatureInspired
• •YouTube Video Title & Snippet (Video: Time-lapse of creating a new nesting site): Title: We Built a New Home for Owls! 🦉 Watch Them Move In | Robert E Fuller Snippet: Join me in the workshop and out in the field as we design and install a new owl box, hoping to welcome a new family. It's more than just building; it's about creating a future for these incredible birds. #WildlifeConservation #OwlNesting #RobertEFuller #Nature
• •Facebook Ad (Image: Collection of wildlife-themed gifts): Bring the wonder of the wild indoors. From fine art prints that capture a fleeting moment in nature, to beautifully crafted mugs and gifts, find a unique piece inspired by the incredible wildlife I'm privileged to observe. Perfect for nature lovers. Shop the collection: [Link] #RobertFuller #WildlifeGifts #NatureArt #SupportWildlife
• •Blog Post Teaser (Image: Robert Fuller in his garden with camera): The Secret Lives Unfold: For over 20 years, my garden has been a sanctuary and a studio. This week on the blog, I'm sharing the incredible, often surprising, ways wildlife has made itself at home, and how these intimate encounters inspire every brushstroke. Read more: [Link] #WildlifeObservation #ArtistsGarden #NatureBlog #RobertEFuller
• •Tweet (Short video clip of a stoat playing): Pure joy in the undergrowth! Spent the morning watching this playful stoat. It's these moments that fuel my passion for showcasing the incredible personalities of our native wildlife. #Stoat #BritishMammals #WildlifeWednesday @RobertEFuller