Brand Tone

Passionate & Sincere, Informative & Educational, Conscious & Responsible, Approachable & Personal, Down-to-Earth

Brand Values

• •Health & Wellbeing
• •Environmental Sustainability
• •Handmade & Quality Craftsmanship
• •Transparency
• •Community & Small Business Support
• •Authenticity

Best Practices

• •Lead with Passion and Purpose: Always circle back to *why* Roberta Gene exists – the passion for non-toxic, eco-friendly living and supporting small businesses. Let this genuine enthusiasm shine through in your words.
• •Educate Gently, Don't Preach: Share information about the benefits of non-toxic and eco-friendly products in an informative and helpful way. Avoid an overly alarmist or judgmental tone. Focus on the positive choices and empowerment.
• •Embrace Imperfection and Authenticity: The mention of "ugly packaging" is a great example. Continue to be transparent and real. This builds trust and makes the brand more relatable than a perfectly polished but impersonal corporate voice.
• •Use "We" and Personal Stories Thoughtfully: Continue to incorporate the founder's voice and story where appropriate, especially in "About Us" sections, blog posts, and more personal social media updates. Use "we" to create a sense of a small, dedicated team, even if it's primarily founder-led.
• •Highlight the "Handmade" and "Small Batch" Quality: Emphasize the care and craftsmanship that goes into the products, and the support for other small US-based businesses. This reinforces the values of quality, community, and conscious consumerism. Words like "handcrafted," "artisan," "small-batch," and "thoughtfully sourced" can be powerful.

Social Perception

Positive (among engaged customers), Emerging / Niche, Trusted by its target audience, The brand is perceived as being run by a passionate individual dedicated to a cause (eco-friendliness and health).

Copy Examples

• •Headline: Breathe Easy, Live Purely. Discover Roberta Gene's Handmade Non-Toxic Essentials. Body: Your home is your sanctuary. At Roberta Gene, we’re passionate about filling it with safe, eco-friendly, and beautifully handcrafted goods. From our family to yours, experience the peace of mind that comes with choosing products that are kind to you and the planet. Shop small, live well.
• •Social Media Post (Instagram/Facebook): (Image: Aesthetically pleasing flat lay of various eco-friendly products like a shampoo bar, Swedish dishcloth, and a soy candle) Caption: Tired of harsh chemicals and endless waste? 🌿 Make the switch to a cleaner, greener home with Roberta Gene. Each item in our collection is thoughtfully handmade, non-toxic, and eco-conscious. Because a healthy home and a healthy planet go hand in hand. ✨ What’s your favorite eco-swap you’ve made? Share below! #RobertaGene #EcoFriendlyHome #NonToxicLiving #HandmadeWithLove #SupportSmallUSA
• •Product Description Snippet (for a new Tallow Balm): Nourish your skin the way nature intended. Our [New Scent/Type] Tallow Balm is handcrafted with love and the purest grass-fed tallow, just like all Roberta Gene essentials. Gentle, effective, and free from anything artificial – because your skin deserves the best, and so does our Earth. Feel the difference, naturally.
• •Email Subject Line: 🌿 Your Home, Healthier & Happier with Roberta Gene 🌿 Email Body Preview: Hi [Customer Name], At Roberta Gene, we believe that a truly beautiful home is one that’s safe for your family and gentle on the environment. Discover our latest collection of handmade, non-toxic treasures, all curated with passion and a commitment to sustainability...
• •Blog Post Introduction/Call to Action: Title: 5 Simple Swaps for a Non-Toxic Kitchen Today Intro: Ever look around your kitchen and wonder about the hidden toxins in everyday items? At Roberta Gene, we're on a mission to make healthy living simple and accessible. We’ve personally curated and crafted products that bring you peace of mind without compromising on quality... End of post CTA: Ready to embrace a more natural lifestyle? Explore Roberta Gene's collection of non-toxic kitchen essentials and start your journey today. Because every small change makes a big impact.