Brand Tone

Empowering, friendly, motivational, positive, encouraging, playful, and personal.

Brand Values

• •Quality and Comfort
• •Style and Femininity
• •Community
• •Empowerment
• •Customer Satisfaction

Best Practices

• •Always Empower: Frame your messaging around empowerment, confidence, and strength. Use active and positive language that inspires the customer.
• •Highlight "The Feeling": Don't just sell clothes, sell the feeling of wearing them: comfort, softness, support, and confidence. Use descriptive words that evoke these sensations.
• •Foster the Community: Consistently use terms like "Roberta Community" or "#RobertaCommunity." Encourage user-generated content and make your customers feel like they are part of a movement.
• •Be Relatable and Authentic: Especially on platforms like TikTok, don't be afraid to show the human side of the brand. Behind-the-scenes content, team introductions, and lighthearted posts build trust.
• •Let Your Customers Speak for You: Leverage the wealth of positive reviews. Incorporate customer quotes and testimonials into your social media posts, product descriptions, and ads to build credibility and social proof.

Social Perception

Overwhelmingly positive. Perceived as a provider of high-quality, stylish, and comfortable activewear that rivals international brands. Trustworthy, customer-focused, fostering strong loyalty and turning customers into advocates, with products delivering on promises of quality and fit.

Copy Examples

• •More than a set, it's a feeling. ✨ Introducing the new 'Vibrant' collection, designed to move with you and for you. Feel the softness, embrace the support, and conquer your day. #RobertaActive #RobertaCommunity
• •From a simple sketch to your new favorite outfit. Every detail is designed with your comfort and confidence in mind. What color should we do next? #Activewear #DesignProcess #RobertaActive
• •Your Second Skin. Discover our Buttery Soft fabric that offers premium comfort and support for any activity. Shop the collection that everyone is talking about.
• •Welcome back, [Customer Name]! We've missed you. As part of our valued #RobertaCommunity, we wanted to give you an exclusive first look at our new arrivals. We think you'll love them as much as your last set!
• •Tired of activewear that doesn't perform? At Roberta Active, we combine premium, non-transparent fabrics with designs you'll want to live in. Join the fastest-growing activewear community in Mexico and find your perfect fit today!