Tono de Marca

Innovative & Modern, Artistic & Bold, Playful & Free, Sophisticated & Stylish, Passionate & Confident

Valores de Marca

• •Modernizing Tradition
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Accessibility (in style, if not always price)
• •Breaking Stereotypes

Mejores Prácticas

• •Embrace 'Modern & Playful': Use vibrant, energetic language. Avoid overly formal or archaic terms unless used ironically or to draw a contrast with the brand's modern approach. Words like 'bold,' 'fresh,' 'vibrant,' 'unique,' and 'freedom' should be common.
• •Highlight Individuality & Artistry: Focus on self-expression and the unique design aspects. Use descriptive language that paints a picture of the patterns, colors, and the wearer's confidence.
• •Connect to Harajuku's Edge: Subtly weave in the brand's origin and its connection to contemporary Japanese street style and fashion innovation. This reinforces its trendsetting nature.
• •Educate with Passion, Not Preachiness: When talking about kimono or yukata, frame it within the brand's philosophy of modern wearability. The tone should be enthusiastic about this new interpretation, not condescending about older traditions. 'No more boring,' 'break free,' 'your way.'
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone directly reflects the bold, artistic, and modern imagery used in visuals. If the image is playful, the copy should be too. If it's elegantly modern, the copy should match that sophistication while retaining the brand's core playful spirit.

Percepción Social

Revolutionary & Unique, High-Quality & Artistic, Fashion-Forward, Inspiring, Premium

Ejemplos de Copy

• •ROBE JAPONICA: Unbind Tradition. Unleash Your Style. Forget stuffy rules. Our modern kimonos and yukatas are designed for the streets, for your life, for your unique expression. Wear Japan, redefined.
• •More Than Kimono. It's You. At ROBE JAPONICA, we believe clothing is a canvas. Our bold patterns and contemporary cuts fuse with timeless Japanese artistry, so you can make a statement that’s all your own. Dare to be different.
• •Harajuku Spirit. Artisan Soul. Born in the heart of Tokyo's fashion scene, ROBE JAPONICA blends playful modernism with exquisite craftsmanship. Experience the freedom of Japanese tradition, tailored for today.
• •Don't Just Wear It. Live It. From casual city strolls to standout evening looks, our versatile yukatas and haoris are made to move with you. ROBE JAPONICA: Making 'WA' your new everyday fashion.
• •The Kimono, Reimagined. We took the elegance of traditional Japanese wear and infused it with a modern, playful, and free spirit. Discover ROBE JAPONICA – where heritage meets Harajuku cool.