Brand Tone

The brand tone is sophisticated, ethereal, and empowering. It adopts the persona of a 'Poetic Muse' that is dreamy, elegant, and welcoming, focusing on liberation and an invitation to a lifestyle rather than aggressive selling.

Brand Values

• •Authenticity (Self-Expression)
• •Freedom of Movement & Spirit
• •Timeless Elegance
• •Storytelling

Best Practices

• •Prioritize sensory adjectives to evoke touch and movement, helping customers feel the fabric through the text.
• •Focus on the experience and the 'why' of the garment instead of just listing technical specifications.
• •Maintain industry authority by using subtle cues of leadership and expertise in bohemian fashion.
• •Use empowering directives such as 'choose', 'dare', and 'explore' to encourage customer agency.
• •Keep the copy aesthetic clean yet romantic, ensuring the text has breathing room to mirror the lightness of the style.

Social Perception

Robe Boheme is perceived as a specialist destination and a French authority in boho-chic fashion. Customers see it as an aspirational brand for women who are artistic, well-traveled, and effortless, making it the go-to source for romantic attire for weddings and summer escapes.

Copy Examples

• •More than just a silhouette, our Italian Boho Long Dress is a breath of freedom. Crafted for the woman who walks to the beat of her own drum, its flowing lace follows your every movement. Wear it, live it, and let your story unfold.
• •Sun-kissed skin and endless layers of silk. Discover the piece that speaks to your soul. Our New Collection is an invitation to be light, be bold, be you. #RobeBoheme #BohoChic #LiveYourStory
• •One Dress. A Thousand Ways to Live It. Explore our curated collection of Bohemian Chic dresses designed for the modern free spirit. Find the one that feels like home.
• •Golden hour is calling. Are you ready? Our mid-season arrivals have landed, blending vintage charm with modern elegance. From secret gardens to seaside escapes, find the perfect companion for your next adventure.
• •The piece you have been dreaming of is waiting. Our signature Boho Chics are back in stock, but they will not stay for long. Capture the essence of the season before it fades.