Brand Tone

Functional and Performance-Oriented, Serious and Experienced, Reliable and Trusted, No-Nonsense

Brand Values

• •Performance Enhancement
• •Support and Injury Prevention/Management
• •Durability and Quality
• •Consistency
• •Focus on the Serious Bowler

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying 'metal inserts,' explain why they matter – 'top and bottom metal inserts enhance wrist strength for an optimal release.'
• •Use Strong, Action-Oriented Verbs: Words like 'master,' 'deliver,' 'ensure,' 'prevents,' 'provides,' 'maintain,' and 'execute' convey performance and reliability.
• •Speak Directly to the Serious Bowler: Acknowledge their dedication and understanding of the sport. Use terminology they recognize and appreciate.
• •Emphasize Durability and Reliability: Highlight the quality of materials and construction when appropriate, reinforcing the idea of a lasting investment.
• •Keep it Concise and Direct: Avoid overly elaborate language or hype. Get straight to the point about how the product helps the bowler improve or solve a problem. The brand's existing online presence reflects this directness.

Social Perception

A Go-To for Essential Accessories, Effective and Functional, Good Value and Reliable, Traditional/Established, Problem-Solver

Copy Examples

• •Master Your Release. Robby's [Product Name] wrist support delivers the stability and consistent positioning serious bowlers demand for a powerful and accurate game, frame after frame.
• •Uncompromising Grip, Ultimate Protection. Robby's Sure Release skin patch tape ensures a clean release and prevents skin irritation, so you can focus on your mark, not your discomfort.
• •Engineered for Endurance. The Robby's [Product Name] glove provides optimal support and enhanced feel, helping you maintain peak performance through every game. Built for the dedicated bowler.
• •Robby's Bowling Products: Precision tools for the serious competitor. Elevate your game with accessories designed for performance and reliability. Because every shot counts.
• •Consistent Slide, Any Approach. The Robby's Shoe Slider gives you the predictable slide you need to execute your best shot, regardless of lane conditions. For bowlers who leave nothing to chance.