Brand Tone

Established & Experienced, Technical & Product-Focused, Traditional & Resilient (Adapting), Supportive (Historically)

Brand Values

• •Innovation (Historically)
• •Quality & Dependability
• •Support for the R/C Hobbyist
• •American Made (Historically for many parts)
• •Transparency (Recent)

Best Practices

• •Be Direct and Informative: Given the technical nature of the products and the knowledgeable customer base, copy should be clear, concise, and provide necessary details without excessive fluff. Focus on specifications, benefits for the modeler, and application.
• •Acknowledge Heritage While Looking Forward: Leverage the company's long history and established reputation, but also be transparent about recent changes and the future direction (e.g., the HighViz RC acquisition of the gear line). This builds trust.
• •Speak the Hobbyist's Language: Use terminology common in the R/C modeling world. This shows an understanding of the customer and their passion (e.g., "scale models," "retracts," "control throws," "kit bashing").
• •Emphasize Quality and Reliability (Where Applicable): For the products Robart continues to manufacture and sell directly, continue to highlight the quality, durability, and precision that the brand has been known for. Be honest about any changes in materials or manufacturing if necessary.
• •Maintain a Tone of Support for the Modeler: Even with changes, convey that Robart is still part of the R/C community and aims to provide essential products. Highlight how their offerings help modelers achieve their building and flying goals.

Social Perception

Legacy Brand, Specialized & Niche, Mixed Quality/Price Perception, Uncertainty & Hope Amidst Change, Valued for Specific Products

Copy Examples

• •Headline: Robart: Over 45 Years Fueling Your Passion for R/C Flight. Body: From precision-engineered control hinges to the legendary Zap Adhesives, Robart continues to supply the quality components dedicated modelers trust. Build your legacy with parts built on ours. (Focus: Heritage, Continued Key Products)
• •Headline: The Builder's Choice: Robart Accessories & Zap Adhesives. Body: While our renowned landing gear line transitions to a new era with HighViz RC, Robart remains your source for essential building supplies. Find high-quality wheels, control systems, and the unbeatable bond of Zap. (Focus: Acknowledging change, Core non-gear products)
• •Headline: Precision in Every Part. Performance in Every Flight. Body: Robart Manufacturing has been synonymous with quality R/C components for decades. Explore our range of durable wheels, dependable control horns, and essential tools, designed for the serious modeler. (Focus: Quality, Target Audience)
• •Headline: Keep Your Workshop Stocked: Robart Essentials for Every R/C Project. Body: Whether it's robust hinge points, reliable air system components, or the indispensable Zap glues, Robart provides the building blocks for your next masterpiece. We're committed to supporting the R/C community. (Focus: Utility, Community Support)
• •Headline: Exciting News for Robart Retract Fans! Body: The legacy of Robart landing gear is set to continue! Our retract and RoboStrut lines have been acquired by HighViz RC, passionate modelers dedicated to innovation and quality. Robart will continue to support your builds with our trusted range of adhesives, wheels, and accessories. (Focus: Positive framing of change, future of retracts, continued Robart presence)