Brand Tone

Professional, Aspirational, Innovative

Brand Values

• •Technological Leadership & Innovation
• •Premium Design & Aesthetics
• •Performance & Quality
• •Heritage & Global Trust

Best Practices

• •Lead with a Benefit, Support with Technology: Start with what the user gains (e.g., 'a cleaner, fresher kitchen'), then explain how your technology achieves it (e.g., 'through our patented oil-guiding process and powerful inverter motor').
• •Use Elevated & Aspirational Language: Incorporate words like 'master,' 'elevate,' 'unleash,' 'seamless,' and 'culinary' to align with the premium lifestyle the brand represents. The goal is to sell an experience, not just an appliance.
• •Maintain a Confident & Authoritative Tone: The copy should be declarative and confident. Avoid weak phrasing. Position the brand as the expert and leader it claims to be.
• •Emphasize Design & Integration: Consistently mention the aesthetic appeal. Use phrases like 'sleek silhouette,' 'architectural lines,' and 'seamless integration' to appeal to design-conscious consumers and professionals.
• •Leverage Heritage and Global Proof Points: Casually weaving in facts like 'No. 1 in global sales for eight consecutive years' or '40 years of innovation' adds significant weight and credibility to any claim.

Social Perception

ROBAM is perceived as a high-end, international brand specializing in technologically advanced kitchen appliances, particularly range hoods. It competes with other major brands like Siemens and Miele. The perception among its target audience is that of a premium, reliable choice for modern kitchens, valued for both its powerful performance and sleek design. The brand has successfully established itself in the UAE market as a provider of top-quality products. Mentions on social media and forums, often in Arabic, reinforce its reputation for powerful suction and advanced technology, with users frequently asking about price and availability.

Copy Examples

• •Engineering a Higher Standard of Cooking. Where state-of-the-art technology meets timeless design.
• •Silence the noise. Amplify the flavour. Our R-MAX Series Range Hood combines whisper-quiet operation with powerful fume extraction, creating the perfect atmosphere for your culinary passions. Elevate your kitchen today. #ROBAMUAE #KitchenInnovation #LuxuryAppliance
• •Your kitchen is the heart of your home. It deserves the precision and elegance of ROBAM. From our award-winning range hoods to our intelligent ovens, discover appliances designed to inspire. Book a consultation.
• •For over 40 years, ROBAM has been the trusted partner in creating world-class kitchens. Our appliances offer seamless integration, unmatched performance, and award-winning design for discerning clients. Discover our project portfolio. #ROBAM #KitchenDesign #Architecture
• •An Invitation to Culinary Excellence from ROBAM