Brand Tone

aspirational, nurturing, and stylishly playful

Brand Values

• •Conscious & Sustainable
• •Quality & Timelessness
• •Curated Style
• •Inclusivity
• •Celebration of Childhood

Best Practices

• •Consistently use affectionate, on-brand terms like "little cubs" and "lionhearted" when referring to children to reinforce the brand's unique identity.
• •Always highlight the selective and high-quality nature of the products. Use words like "curated," "collection," "timeless," and "essential" to convey a sense of boutique luxury and lasting value.
• •The copy should always feel warm, encouraging, and slightly aspirational. It should speak to the parent's desire to provide the best for their child, both in quality and in style.
• •Whenever possible, mention the use of "natural fabrics," "sustainable materials," or "unisex designs." This appeals to the core values of the target audience and is a key differentiator.
• •The writing style should mirror the brand's visual aesthetic—clean, uncluttered, and impactful. Use short sentences and paragraphs, allowing the product and photography to shine.

Social Perception

The brand is perceived as a go-to for trendy and high-quality children's items that are not widely available in mainstream stores. The consistent aesthetic across their website and social media reinforces this perception of a high-end, boutique brand.

Copy Examples

• •For the little moments and the grand adventures. Introducing our latest collection, crafted for your lionhearted cub. Timeless designs, natural fabrics, and endless comfort. Discover the new arrivals. #RoarKids #LetThemBeLittle
• •More than a jacket, it's a warm hug on a chilly day. Our Cuddle Me Jacket is designed for ultimate comfort and effortless style. Made from the softest natural materials, it's the perfect layer for park explorations and cozy story times. Because every cub deserves to be comfortable.
• •Childhood is a beautiful adventure. We believe their wardrobe should be too. Explore our curated collection of sustainable, unisex pieces designed to move, play, and grow with your child. From the softest onesies to the most stylish sandals, find timeless essentials for your little one.
• •Style That's as Wild and Free as They Are. Tired of the ordinary? ROAR Kids offers a curated collection of bold, sustainable, and unisex clothing for little ones with big personalities. Shop our collection and celebrate the lionheart in your child.
• •ROAR Kids was born from a desire to dress our children in clothes that are as beautiful and unique as they are. We carefully select each piece, focusing on sustainable materials, timeless design, and the freedom of play. We're here for the messy, magical, and roaring moments of childhood.