Brand Tone

inspirational, empowering, and personal

Brand Values

• •Empowerment and Inspiration
• •Authenticity and Transparency
• •Inclusivity
• •Community
• •Purposeful Design

Best Practices

• •Lead with the 'Why': Always connect the products back to the brand's mission of empowerment and inspiration. Start with the feeling or the value, then introduce the product.
• •Use 'You' and 'Your' Language: Address the customer directly to create a personal and inclusive connection. Frame the clothing as a tool for their self-expression.
• •Tell the Founder's Story: Periodically weave in elements of Reagan's journey of overcoming doubt to build the brand. This reinforces authenticity and inspires the target audience.
• •Highlight the 'Secret' Message: The QR code is a unique selling proposition. Mention it in product descriptions and marketing materials to create intrigue and add value beyond the physical garment.
• •Maintain a Positive and Uplifting Tone: All copy, from website text to social media captions, should be consistently positive, motivational, and encouraging. Avoid generic, purely descriptive language.

Social Perception

The public perception of Roaring Angel appears positive, framed by its inspirational founder's story and its mission-driven approach. The brand is seen as a young, growing company with a clear vision. News mentions highlight its origins as a family affair and its goal to provide meaningful apparel.

Copy Examples

• •It's more than just a hoodie. It's a reminder of your strength, your story, and your power. Our 'ANGEL ERA' cropped hoodie is designed to make you feel as amazing as you are, inside and out. #RoaringAngel #Empowerment #AngelEra
• •Wrap yourself in confidence with our 'LOVER GIRL' crewneck. Made with love and intention, this piece is a tribute to self-love and the journey of becoming your best self. Every thread is a part of our story, and now, it's a part of yours.
• •Subject: A message from your angel... ✨ Inside every Roaring Angel piece, a special message awaits. We believe clothing should do more than just look good—it should make you feel powerful. Discover our latest collection and find the piece that speaks to you.
• •From a dream to a reality. Roaring Angel was born out of a desire to create something meaningful. Our loungewear and streetwear are designed to empower and inspire. Join the RA community and wear your story with pride.
• •However you wear it, make it your own. #RoaringAngel #ManifestYourDreams #Streetwear