Brand Tone

Inspiring & Passionate, Conscious & Ethical, Hopeful & Positive, Educational & Aware, Modern & Stylish, Empowering

Brand Values

• •Sustainability
• •Ethical Practices
• •Quality & Performance
• •Innovation
• •Customer-Centricity & Value Creation
• •Respect & Care
• •Positive Impact & Purpose
• •Inclusivity & Togetherness

Best Practices

• •Lead with Purpose: Always weave in the "why" behind the brand – the commitment to sustainability, ethical practices, and positive change. Every piece of copy should echo this core mission.
• •Use Empowering & Positive Language: Employ words that inspire action and convey hope and strength (e.g., "roar," "transform," "conscious," "empower," "future," "goodness"). Avoid overly technical jargon unless explaining a specific sustainable innovation.
• •Highlight Tangible Benefits (for consumer & planet): Clearly communicate the benefits of the products – comfort, style, durability – alongside the positive environmental impact of the materials and practices used.
• •Maintain Authenticity & Transparency: Be honest about the journey, including challenges. Share stories about material sourcing, production processes (like Roar Lab), and the impact of initiatives (like tree planting). This builds trust and combats perceptions of greenwashing.
• •Be Consistent Across All Channels: Ensure the tone and values are reflected uniformly across the website, social media posts, product descriptions, email marketing, and customer service interactions. Develop a brand voice guide to help all team members stay aligned.

Social Perception

Positive for Eco-Consciousness, Valued for Quality and Comfort, Innovative, Addressing a Need

Copy Examples

• •Headline: Wear Your Values. Roar For Good. Body: Step into a style that speaks volumes. Our latest collection, crafted from innovative recycled materials and pure organic cotton, isn’t just fashion – it’s a statement. Choose consciously, live beautifully. #RoarForGood #SustainableStyle #EcoFashionIndia
• •Headline: Feel the Good, Do the Good. Body: Experience the unmatched comfort of our bamboo-soft tees and the earthy elegance of our jute footwear. Every Roar For Good piece is a promise – to you and the planet. Join the movement. #ConsciousLiving #EthicalFashion #MadeInIndia
• •Headline: Beyond the Trend: Fashion with a Purpose. Body: We’re not just making clothes; we’re crafting a better future, one thread at a time. From upcycled PET bottles to natural dyes, discover the story behind your style. Make your roar count. #FashionWithACause #SustainableJourney #RoarForGoodEco
• •Headline: Innovate. Sustain. Inspire. Body: Discover the future of fashion with Roar For Good. Our Roar Lab is dedicated to pioneering eco-friendly materials and designs, bringing you style that’s as good for the Earth as it is for your soul. Explore our new Hemp and Tencel Denim collections. #SustainableInnovation #EcoChic #RoarLab
• •Headline: Your Purchase Plants a Future. Body: With every Roar For Good purchase over ₹2000, a tree is planted in your name. It’s more than a product; it’s a partnership for a greener tomorrow. Track its growth and see your impact. #PlantATree #EcoWarrior #PositiveImpact #RoarForGood