Brand Tone

Adventurous & Nature-Loving, Artistic & Creative, Whimsical & Playful, Friendly & Approachable, Positive & Inspirational

Brand Values

• •Love for the Outdoors & Adventure
• •Creativity & Artistic Expression
• •Quality
• •Customer Satisfaction
• •Family & Collaboration
• •Personal Expression

Best Practices

• •Embrace Nature-Inspired Language: Consistently use words and phrases that evoke the outdoors, adventure, exploration, and the beauty of nature (e.g., "wander," "explore," "wild," "summit," "forest," "trail," "vista").
• •Highlight the "Handmade" & "Artistic" Aspect: Remind customers that the designs are original, hand-drawn, and created by artists. This reinforces the uniqueness and quality of the products.
• •Maintain a Positive and Uplifting Voice: Keep the language cheerful, inspiring, and friendly. Focus on the joy and personal expression the products bring.
• •Share the "Mother-Daughter" Story: Weave in the personal story of the brand's founders where appropriate. This adds authenticity, warmth, and helps customers connect on a more personal level.
• •Be Consistent Across All Platforms: Ensure the tone used on Etsy, the website, Instagram, Facebook, Pinterest, and any other communication channels is harmonious and reinforces the same core brand identity. Regularly review content to ensure alignment.

Social Perception

Highly Positive, Trusted, Giftable, Associated with Outdoor Lifestyle, Supportive of Small Business/Artists

Copy Examples

• •Instagram Post (New Sticker Launch): "Answer the call of the wild! 🌲✨ Our NEW 'Mountain Sunrise' sticker just dropped, hand-drawn with all the love for those crisp alpine mornings. Perfect for your water bottle, laptop, or anywhere you need a little reminder to roam free. Tag a fellow adventurer who needs this! #RoamWildDesigns #OutdoorAdventure #StickerArt #NewCollection #ExploreMore"
• •Facebook Ad (Targeting Outdoor Enthusiasts): "Gear up for your next adventure, right down to the details! Roam Wild Designs offers vibrant, weatherproof stickers and art prints inspired by the great outdoors. From majestic mountains to whimsical woodland creatures, find the perfect design to express your wild heart. Shop our Etsy collection today! [Link] #AdventureGear #NatureLovers #HandDrawn #StickerAddict #RoamWild"
• •Product Description (Etsy): "Let this 'Wander Often' hand-lettered vinyl sticker be your daily dose of inspiration! Lovingly illustrated by our mother-daughter team, this durable, weatherproof sticker is ready for all your adventures – stick it on your camper, kayak, or journal. Made for explorers, by explorers. Approx. 3 inches. #RoamWild #AdventureInspired #HandLettered #Explore"
• •Pinterest Pin Description (Art Print): "Bring the serenity of a forest clearing into your home with our 'Whispering Pines' art print. This piece, born from a love of Northern Minnesota's beauty, adds a touch of artistic adventure to any space. A perfect gift for the nature lover in your life. #RoamWildArt #NatureDecor #Illustration #WallArt #ForestLove"
• •Website Homepage Snippet: "Welcome to Roam Wild Designs, where art meets adventure! We're Jill and Alexa, a mother-daughter duo pasiónate about capturing the spirit of the outdoors in every sticker and print we create. Explore our collections and find something that speaks to your wild side. #MadeForAdventure #ArtisticSoul #RoamAndCreate"