Tono de Marca

aspirational, empowering, and friendly

Valores de Marca

• •Female Empowerment
• •Timeless Style
• •Quality and Responsibility
• •Community
• •Authenticity

Mejores Prácticas

• •Emphasize "By Women, For Women": Consistently weave the brand's origin and philosophy into your copy. Use phrases like "female-founded," "designed by women," and "celebrating sisterhood" to reinforce this core identity.
• •Use Empowering and Positive Language: Frame your messaging around confidence, strength, and self-love. Use active, uplifting verbs and positive adjectives to describe both the clothing and the women who wear it.
• •Highlight Timelessness and Quality Over Fleeting Trends: Focus on the longevity and versatility of the pieces. Use terms like "investment piece," "seasonless," and "enduring style" to communicate the value and sustainability of the products.
• •Maintain a Friendly and Approachable Voice: Even when speaking about luxury and quality, keep the tone conversational and relatable. Share behind-the-scenes content, founder stories, and customer features to build a personal connection.
• •Integrate the "Responsible" Mission Authentically: Be transparent about your sustainability journey. Use specific examples, like the use of FSC-certified viscose or recycled materials, to demonstrate your commitment without overstating your current capabilities. This honesty builds trust and resonates with conscious consumers.

Percepción Social

Overwhelmingly positive. Customers frequently praise the exceptional quality, flattering fit, luxurious feel, and excellent customer service. The brand is seen as a reliable source for well-made, stylish pieces that are worth the investment. Its reputation is solidified by major retailer partnerships and a positive image rooted in female empowerment.

Ejemplos de Copy

• •For the Modern Woman Who Does It All. You’re a go-getter, a dreamer, a leader. You need a wardrobe that keeps up. Our latest collection is designed for every facet of your life—from boardroom power to weekend brunch. Discover timeless pieces that work as hard as you do.
• •Feel as Good as You Look. We believe confidence is the best accessory. That’s why our dresses are crafted from premium, sustainable fabrics that feel incredible against your skin. Flattering silhouettes designed to celebrate your shape. Because when you feel good, you can conquer anything.
• •The Story of a Dress, The Story of You. Every Ro&Zo piece starts with a friendship and a dream. Designed in our London studio, each garment is a celebration of timeless femininity and enduring style. What story will you tell in yours? #roandzowomen
• •Your Forever Wardrobe Awaits. Tired of trends that fade? Invest in style that lasts. Our collection of timeless essentials is designed to be loved and worn for years to come. Versatile, elegant, and effortlessly chic. Build a wardrobe that’s as timeless as you are.
• •Join the Sisterhood of Style. We're more than just a brand; we're a community of women who uplift and inspire each other. Share your Ro&Zo moments with #roandzowomen and connect with a sisterhood that celebrates confidence, authenticity, and impeccable style.