Tono de Marca

Authentic, Spirited, and Mindful

Valores de Marca

• •Artisan Celebration
• •Ethical Commerce
• •Freedom and Nature
• •Quality and Uniqueness

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values. It's not just a necklace; it's a piece of a tradition, a symbol of freedom.
• •Use Evocative, Natural Language: Incorporate words like "spirit," "wild," "roam," "artisan," "handcrafted," and "authentic." Avoid overly corporate or sales-y jargon.
• •Tell the Story: Whether it's the founder's story, the story of the artisan who made the product, or the cultural significance of a material like Kingman turquoise, narrative is your most powerful tool.
• •Emphasize Ethical Sourcing: Consistently include phrases like "ethically sourced," "small batch," and "supporting artisans." This reinforces brand values and justifies a premium price point.
• •Maintain a Personal Voice: Write as if Holly, the founder, is speaking directly to the customer. Use "I" and "we" to create a personal connection and build community around the brand's mission.

Percepción Social

Niche and Boutique, Trustworthy, Meaningful

Ejemplos de Copy

• •Channel the untamed spirit of the desert. This ring isn't just an accessory; it's a piece of the earth, handcrafted with authentic Kingman Turquoise and set in sterling silver. Each stone tells a story, a whisper of ancient lands and open skies. Wear it as a reminder of your own wild beauty. Small batch, ethically sourced.
• •It started with a gallop on a headstrong horse named Luna and a deep respect for the artisans I met on my travels. The Roaming Horse is more than a store; it's a belief in a life lived with freedom, spirit, and purpose. We partner with craftspeople from around the world to bring you ethically sourced pieces that carry a story.
• •For the Free Spirits: New Artisan Arrivals Inside.
• •Adorn yourself with intention. Our latest collection celebrates the timeless beauty of artisan craftsmanship. From handwoven textiles to sterling silver treasures, each piece is responsibly sourced to honor the hands that made them. Discover the story behind your style. #RoamingHorseDesigns #EthicalFashion #ArtisanJewelry #BohoStyle
• •Wild at Heart. Ethically Sourced. Curated goods for the modern bohemian, inspired by the free spirit of the horse.