Tono de Marca

Aspirational, evocative, and free-spirited. Sophisticated and romantic, creating a narrative of escape and adventure, speaking to a desire for a relaxed yet chic life.

Valores de Marca

• •Wanderlust and Exploration
• •Effortless Sophistication
• •Self-Expression and Freedom
• •Intentional Design

Mejores Prácticas

• •Use Evocative Language: Employ a rich, sensory vocabulary that appeals to the imagination. Use words related to travel, nature, and emotion (e.g., 'sun-kissed,' 'salty air,' 'nostalgic,' 'horizon,' 'dreamscape').
• •Tell a Story: Frame every piece of clothing as part of a larger narrative. Each collection is a 'chapter,' and each garment is a 'portal' to an experience. This transforms the product from a simple item into a meaningful souvenir.
• •Focus on the 'Why,' Not Just the 'What': Instead of only describing the fabric and cut, explain *why* the piece matters. Connect it to the brand's core values of freedom, adventure, and self-expression. Explain how the garment makes the wearer *feel*.
• •Maintain a Consistent Brand Lexicon: Create and consistently use a set of keywords and phrases that are uniquely ROAME., such as 'eternal vacation,' 'holiday self,' 'wanderer within,' and 'distant shores.' This reinforces brand identity and makes the voice instantly recognizable.
• •Speak to the Aspiration: The copy should always reflect the aspirational nature of the brand. It addresses the woman the customer wants to be—free, confident, and adventurous. The tone should be inclusive and inspiring, inviting her to join this lifestyle.

Percepción Social

A premium Australian designer label for resort and vacation wear, perceived as sophisticated and on-trend due to high-end stockists and collaborations. It attracts confident, creative women who value comfort and adventure in style.

Ejemplos de Copy

• •Your next escape is waiting. Discover the Resort '26 collection.
• •Some souvenirs are woven in thread. The Capri Maxi Dress, designed for moments you'll remember long after the tide has gone out. #TheEternalVacation
• •Crafted for sun-drenched days and balmy nights. The Julietta dress moves with a spirit of spontaneity, its airy silhouette a tribute to carefree explorations and the romance of a summer that never ends.
• •More than a destination, it's a feeling. Shop our new arrivals and dress like your holiday self.
• •Stop waiting for your next holiday to feel free. ROAME. creates wearable statements for people going places—even if it's just for a night out. Discover pieces that stir the soul and awaken the wanderer within.