Brand Tone

sophisticated, aspirational, and confident

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Modern Elegance
• •Individuality and Confidence

Best Practices

• •Maintain a Sophisticated Vocabulary: Use elegant and evocative language that reflects the premium nature of the products. Avoid slang or overly casual terms.
• •Focus on "Show, Don't Tell": Instead of saying the hats are "high-quality," describe the materials and craftsmanship. Let the details communicate the value.
• •Emphasize Individuality: Frame the products as tools for self-expression and confidence. Speak to the customer's desire to stand out.
• •Keep it Concise and Powerful: Use short, impactful sentences and headlines. The minimalist design of the website should be mirrored in the copy.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the high-quality, aspirational imagery used across all platforms. The words and pictures must tell the same story of luxury and style.

Social Perception

Primarily shaped by the brand's own curated channels, the perception is that of a high-end, fashion-forward brand specializing in statement headwear. The lack of customer-generated content makes it difficult to gauge a broader public opinion.

Copy Examples

• •Define your silhouette. The new collection has arrived, bringing timeless design to the forefront of modern style. Discover your statement piece.
• •Beyond the trend. Handcrafted for the individual who carves their own path. The Petrol Cowboy Hat, an icon of enduring style.
• •Elevate your look from the top down. Our collection of meticulously crafted fedoras and cowboy hats are the final word in sophisticated styling. Shop the collection.
• •Unleash Your Wildborne Spirit. Introducing a collection that blends rugged heritage with refined elegance.
• •The Graphite Cowboy - Gold Stirrup Accent: A testament to superior craftsmanship and bold design. This hat is not just an accessory; it's a declaration of personal style. Made with premium materials for a distinguished look and feel.