Brand Tone

Feminine, Joyful & Positive, Approachable & Friendly, Trendy & Modern, Slightly Romantic/Whimsical

Brand Values

• •Customer Happiness/Satisfaction
• •Care & Quality
• •Femininity & Style
• •Joy & Vibrancy
• •Accessibility

Best Practices

• •Embrace 'Happiness' and 'Enchantment': Consistently use positive, uplifting language. Words like 'happiness,' 'joy,' 'enchant,' 'love,' 'beautiful,' and 'shine' should be woven into product descriptions, social media, and email marketing.
• •Highlight Femininity and Style: Speak directly to a female audience, emphasizing how the clothes will make them look and feel (e.g., 'feel fabulous,' 'elegant touch,' 'your unique style'). Use descriptive language that appeals to a sense of style and beauty.
• •Maintain an Approachable and Friendly Voice: Use 'you' and 'we' to create a connection. Keep sentences relatively clear and avoid overly formal or technical jargon. Respond to comments and messages with the same friendly tone.
• •Showcase Care and Quality Subtly: While the tone is primarily joyful, remind customers of the 'carefully selected' nature of the products. This can be done by mentioning material quality, unique design details, or the thought process behind a collection.
• •Be Consistent Across Platforms: Ensure the joyful, feminine, and approachable tone is used on the website, any marketplace listings (like Shopee), email communications, and any future social media. This consistency builds brand recognition and trust.

Social Perception

Generally Positive (on Shopee), Seeking Trustworthiness, Local Presence (Possibly Limited), Brand Recognition Challenges

Copy Examples

• •Headline for a New Collection: 'Bloom with Bella Lune: Discover Our New Collection and Dress Yourself in Happiness!'
• •Social Media Post (Image of a vibrant dress): 'Color your world with Bella Lune! 🌈 Our latest arrivals are handpicked with love, bringing you style that shines. Tap to shop and find your new favorite!'
• •Product Description Snippet (for a floral dress): 'Feel the romance of a summer evening in our 'Andaluzian Flower' dress. Crafted with care and designed to enchant, it's more than a dress – it's a mood. ✨'
• •Email Subject Line for a Sale: 'Your Dose of Happy is Here! Bella Lune Sale + Free Shipping!'
• •About Us Snippet: 'At Bella Lune, we believe fashion should be fun, feminine, and make you feel fabulous. We carefully select every piece, loving vibrant colors and enchanting prints, all to help you dress in happiness every day.'