Brand Tone

Direct and Assertive, Motivational and Empowering, Humorous and Edgy, Informative and Solution-Oriented, Confident and Bold

Brand Values

• •Strength and Performance
• •Quality and Durability
• •Accessibility and Inclusivity
• •Customer Focus and Satisfaction
• •Self-Improvement and Empowerment
• •Practicality and Functionality
• •Transparency (aspired)

Best Practices

• •Define Your Core Voice Attributes: Clearly list 3-5 key adjectives that describe your brand's tone (e.g., Direct, Empowering, Humorous, Bold, Informative). Ensure all copywriters understand and refer to these.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. The slightly provocative tone on TikTok might differ subtly from a more straightforward, benefit-driven tone in an email to existing customers, but the core assertiveness and focus on strength should remain.
• •Be Consistent Across All Channels: While the format changes (a TikTok caption vs. a blog post), the underlying personality of the brand should shine through consistently. Avoid being overly formal in one place and extremely edgy in another without a clear strategic reason.
• •Focus on Benefits with an Edge: Don't just list product features. Translate them into powerful benefits that resonate with the desire for strength and achievement, and deliver this message with the brand's characteristic confidence and directness.
• •Develop a "Brand Banter" Guide: Create a list of words/phrases to use and to avoid. For RNTVBRND, this might include using strong verbs, direct address, and a touch of playful challenge, while avoiding overly passive language or clichés that don't align with their bold stance. For example, instead of "Our grippers can help you get stronger," use "Our grippers build serious strength."

Social Perception

Customers perceive the brand as a provider of effective and quality fitness tools, particularly for grip strength. On platforms like TikTok, the brand aims to be seen as innovative and results-oriented. The brand appears to be carving out a niche in the fitness market, focusing on a specific type of equipment. They are perceived as direct, confident, and focused on the tangible benefits of strength.

Copy Examples

• •Headline: Stop Scrolling, Start Crushing. Your Thumbs Will Thank You. Body: Tired of weak handshakes and unopened jars? The RNTV BRND Smart Gripper turns your TikTok time into training time. Build real strength, one video at a time. Get yours – link in bio. #GripAndScroll #RNTVStrong (Tone: Humorous, Direct, Solution-Oriented)
• •Headline: LEGENDARY GRIP. NO EXCUSES. Body: Vikings didn't have weak grips. Neither should you. Our PRO Gripper series is forged for those who demand more – more strength, more power, more results. Are you ready to unlock your potential? Shop RNTVBRND. (Tone: Assertive, Motivational, Bold)
• •Headline: Quality You Can Feel. Strength You Can See. Body: Don't settle for flimsy gear. RNTVBRND hand grippers are built with premium materials, designed for durability and consistent performance. Invest in your strength. Invest in RNTV. (Tone: Informative, Confident, Quality-Focused)
• •Headline: From Zero to Grip Hero. Your Journey Starts Now. Body: New to grip training? Our adjustable hand grippers grow with you. Start at your level and conquer new strength milestones. Accessible. Effective. Empowering. That’s the RNTV promise. (Tone: Empowering, Accessible, Motivational)
• •Headline: Weak Hands? That's a Choice. Make a Better One. Body: Life’s too short for a limp handshake or struggling with the everyday. RNTVBRND delivers the tools you need to build functional strength that matters. No frills, just raw power. Get a grip. (Tone: Edgy, Direct, Assertive, Solution-Oriented)