Brand Tone

Informative, Direct, Passionate, Helpful, Customer-Oriented, Enthusiast-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise and Specialization
• •Care and Diligence
• •Adaptability/Responsiveness

Best Practices

• •Stay Passionate and Enthusiastic: Use language that conveys a genuine love and excitement for succulents. Words like "discover," "extraordinary," "vibrant," "fascinating," and "gem" can enhance this.
• •Be Informative and Clear: Provide specific details about the plants, care, and shipping. Avoid jargon where possible, or explain it clearly. Ensure transparency in processes.
• •Focus on Quality and Care: Emphasize the health of the plants and the careful processes involved in selecting, preparing, and shipping them. This builds trust.
• •Maintain a Helpful and Approachable Demeanor: Encourage questions and interaction. Provide clear contact information and be responsive to customer needs, as demonstrated by the bilingual support and COVID-19 shipping adjustments.
• •Speak to the Collector and the Beginner: While highlighting rare and unique varieties for enthusiasts, also provide welcoming and supportive language for those new to succulent care. Ensure content is accessible yet knowledgeable.

Social Perception

Specialist Nursery, Established Online Retailer, Community Participant, Reliable

Copy Examples

• •Headline: Discover Your Next Rare Gem: Explore Our Latest Collection of Unique Succulents. Body: At RNT Succulents, we're passionate about bringing the most extraordinary succulents to your doorstep. Each plant is carefully selected and nurtured, ready to thrive in its new home. Browse our new arrivals today!
• •Headline: Expertly Shipped, Exceptionally Healthy. That's the RNT Succulents Promise. Body: Worried about online plant orders? We meticulously prepare and pack each succulent bare root, ensuring it arrives safely and ready for you to pot. We've been delighting succulent lovers across Australia since 2015.
• •Headline: From Our Nursery to Yours: A Stunning Array of Echeveria, Haworthia, and More! Body: Whether you're a seasoned collector or just starting your succulent journey, find vibrant colors and fascinating forms at RNT Succulents. We're Melbourne-based and ship with care to NSW, VIC, SA, ACT & QLD.
• •Headline: Unlock the Secrets to Thriving Succulents! Body: Remember, the vibrant hues of your succulents can transform with sunlight, water, and temperature. We send you the best specimen from our nursery, ready for your TLC to bring out its full beauty. Have questions? We're here to help! rntsucculents@gmail.com.
• •Headline: Join a Community of Passionate Growers. Body: For years, RNT Succulents has been a trusted name for quality and rare succulents in Australia. Follow us on Facebook and Instagram (@rntsucculents) to see what's new and connect with fellow enthusiasts!