Brand Tone

elegant, passionate, and sophisticated, yet warm and approachable. It blends a sense of classic, timeless style with a fresh, feminine, and colorful approach. The language used is evocative, aiming to connect with the customer's love for the equestrian lifestyle and the emotions it entails. There's an undercurrent of storytelling, particularly around family, heritage, and a shared love for horses.

Brand Values

• •Equestrian Passion: The love for horses and the equestrian world is the core inspiration and a constantly reiterated value.
• •Quality & Craftsmanship: Emphasis on high-quality materials, meticulous craftsmanship, and attention to detail.
• •Timeless Elegance & Style: Creating classic pieces that are stylish, feminine, and not just trend-driven.
• •Family Heritage: Proudly a family-owned business, valuing the legacy and bond between the founding women.
• •Uniqueness & Femininity: Offering distinct designs with unique prints, often colorful and with a Latin American flair, celebrating femininity.
• •Versatility & Practicality: Designing pieces that can transition across different aspects of life, from casual to more formal, stable to street.
• •Ethical Production: Commitment to making products with love and care in Colombia, empowering women, and supporting single working mothers.
• •Customer Connection: Aiming to make customers feel identified with their passion and to be part of their 'love story' with the equestrian world.

Best Practices

• •Embrace Storytelling: Weave the Rönner family story, the inspiration behind collections (often linked to equestrian events or the beauty of horses), and the Colombian-European heritage into your copy. This adds depth and authenticity.
• •Use Evocative & Emotional Language: Connect with the deep passion equestrians have for their lifestyle. Words like 'passion,' 'grace,' 'elegance,' 'spirit,' 'timeless,' 'cherish,' and 'love story' resonate well.
• •Highlight Quality and Craftsmanship Subtly: Instead of just saying 'high quality,' describe the 'meticulous care,' 'finest materials,' or 'attention to every detail' that goes into each piece.
• •Maintain an Elegant & Sophisticated Voice: Ensure the language is polished, refined, and aspirational, even when promoting sales or more casual items. Avoid overly casual slang or overly technical jargon.
• •Showcase Versatility & the 'Stable to Street' Concept: Emphasize how Rönner pieces can be worn in various settings, reflecting the multifaceted life of the modern equestrian enthusiast. This highlights practicality alongside elegance.

Social Perception

Rönner is generally perceived as a high-quality, unique, and stylish brand, especially appealing to equestrian enthusiasts and those who appreciate classic, feminine designs with a distinctive touch. Customers often feel a special connection to the brand due to its beautiful designs and the stories behind them. It's seen as an aspirational yet accessible luxury brand within its niche. The family story and Colombian roots, combined with European elegance, add to its unique appeal. While the price point is higher, many customers believe the quality and distinctiveness of the items justify the cost. The brand is praised for its innovative approach to equestrian fashion, bringing color and unique prints to the market.

Copy Examples

• •Instagram Post (showcasing a new blouse): Elegance is an attitude, woven into every fiber. Our [Blouse Name] captures the spirit of sunlit gallops and timeless grace. Crafted with passion, designed for your story. Discover the art of equestrian living. #RonnerDesign #EquestrianElegance #TimelessStyle
• •Email Subject Line (for a new collection launch): An Ode to Equestrian Dreams: Explore the New Rönner Collection. Email Body Snippet: Dear [Customer Name], Step into a world where every stitch tells a story of heritage, passion, and the unbreakable bond with the horse. Our latest collection is an invitation to embrace the equestrian spirit with pieces designed to move with you, from golden hour rides to cherished moments with loved ones. Experience the Rönner difference.
• •Website Banner (for the home collection): Bring the Stable Home. Infuse your everyday with the warmth and elegance of the equestrian lifestyle. Our curated home collection – where passion resides.
• •Facebook Ad (targeting equestrian enthusiasts): More than clothing, it's a connection. Rönner Design understands the heart of an equestrian. Our pieces are crafted to celebrate your passion, blending timeless sophistication with the vibrant spirit of the ride. Find your unique expression. Shop now.
• •Product Description (for a signature dress): The [Dress Name] Dress: Where classic lines meet spirited design. Inspired by the grace of the dressage arena and the vibrant hues of a Colombian sunset, this piece is a testament to feminine strength and effortless style. Made with meticulous care, for moments you’ll cherish forever.