Brand Tone

Aspirational, Elegant, Trustworthy, Customer-Focused, Proudly British, Craft-Oriented, Approachable, Value-Driven

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Style & Luxury
• •British Manufacturing
• •Value for Money

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., aspirational, trustworthy, elegant, proud of UK craftsmanship) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Prioritize "Luxury" and "Quality" Keywords: Consistently weave in terms like "luxury," "bespoke," "handcrafted," "premium materials," and "quality craftsmanship" to reinforce your market positioning.
• •Emphasize Core Values: Regularly highlight your commitment to "customer satisfaction," "UK manufacturing," and transforming "houses into homes" to build trust and emotional connection.
• •Adapt Tone to the Platform, but Maintain Core Identity: While Instagram and your website may carry a more elegant and aspirational tone, platforms like TikTok can be slightly more informal and direct. However, the core values of quality and style should still be evident.
• •Showcase Social Proof Authentically: Use genuine customer testimonials and user-generated content. When crafting copy around these, let the customer's voice (positive feedback) shine, framed by your brand's commitment to satisfaction. Ensure review snippets are accurate and representative.

Social Perception

Positive, with appreciation for design and features. Delivery and service are key differentiators. Mixed reviews exist on external platforms, highlighting the importance of consistent quality and service.

Copy Examples

• •Headline: Transform Your Bedroom into a Sanctuary of Luxury. Body: Discover the exquisite craftsmanship of RN Interiors. Our bespoke beds, handcrafted in the UK, promise unparalleled comfort and timeless style. Indulge in the quality you deserve. #RNInteriors #LuxuryBeds #UKMade
• •Headline: Quality Sleep, Elegant Design. That’s the RN Interiors Promise. Body: Why choose between style and substance? Our furniture is designed with meticulous care, using premium materials to bring lasting luxury to your home. Plus, enjoy free delivery and flexible financing. Your dream space awaits. #HandcraftedFurniture #CustomerSatisfaction #DreamHome
• •Headline: More Than Just Furniture, It’s a Lifestyle. Body: At RN Interiors, we’re a family business dedicated to helping you create a home you love. From bespoke sofas to statement beds, each piece is made with passion in the UK. Experience the RN Interiors difference. #FamilyRun #BespokeDesign #InteriorInspo
• •Headline: Unlock Hidden Space & Style with Our Ottoman Beds. Body: Clever design meets plush comfort. Our UK-made ottoman beds offer generous storage without compromising on luxury. Declutter your sanctuary and elevate your décor with RN Interiors. #OttomanBed #StorageSolutions #MadeInUK
• •Headline: Hear It From Our Happy Homes! ✨ Body: "Absolutely in love with my new bed! The quality is outstanding and the customer service was fantastic." - [Customer Name/Initial]. We’re committed to your happiness, from design to delivery. Shop with confidence at RN Interiors. #CustomerReviews #QualityFurniture #HappyCustomers