Brand Tone

Joyful, Whimsical, Appreciative, and Sophisticated

Brand Values

• •Joy
• •Creativity & Artistry
• •Quality & Craftsmanship
• •Connection
• •Customer Satisfaction & Service
• •Positivity & Inspiration

Best Practices

• •Always Lead with Joy and Positivity: Every piece of copy, from product descriptions to social media captions, should aim to evoke a sense of happiness, delight, or gentle humor. Use uplifting language and focus on the positive emotions the products inspire.
• •Highlight the Artistic & Handcrafted Nature: Consistently remind the audience that each design originates from unique, hand-cut paper collages and that products are assembled with care. This reinforces the brand's value of artistry and quality craftsmanship.
• •Speak with Warmth and Appreciation: Address the audience in a friendly, approachable, and grateful manner. Make customers feel valued and part of a joyful community. Phrases like "We're so grateful for you" or "Thank you for sharing the joy" can be incorporated.
• •Keep it Sophisticated yet Accessible: While the designs are whimsical, the language should maintain a level of sophistication that reflects the quality and artistic integrity of the brand. Avoid overly casual slang but ensure the tone is still easy to understand and relatable.
• •Focus on Connection and Shared Moments: Emphasize how R. Nichols products can help people connect with others, celebrate special occasions, or simply brighten someone's day. This aligns with the brand's value of fostering relationships.

Social Perception

Positive & Uplifting, Unique & Artistic, High Quality, Gift-Worthy

Copy Examples

• •(Instagram Post for a New Card Collection): "Say hello to a little burst of happy! ✨ Our newest collection of hand-collaged cards has arrived, ready to deliver smiles and share heartfelt moments. Each design is a tiny celebration of everyday joy, crafted with love in our Orlando studio. Who will you share a smile with today? #RNicholsDesign #LiveJoyGiveJoy #NewCollection #HandmadeCards #SpreadCheer"
• •(Website Banner for Luggage Tags): "Adventure Awaits, Beautifully Tagged! Let your luggage spread a little sunshine on your travels. Our whimsical, durable luggage tags are designed to delight and distinguish, making every journey a bit more joyful. Explore the collection and find your new favorite travel companion! [Link] #RNichols #TravelInStyle #JoyfulJourneys #UniqueDesigns"
• •(Facebook Ad for Notepads): "Make your to-do list a to-smile list! 😊 Our charming notepads bring a touch of R. Nichols artistry to your daily tasks. Perfect for jotting down dreams, important reminders, or simply brightening your desk. Hand-assembled with care, because even little notes deserve to be lovely. Shop now and add a little joy to your day! #ThingsToFetch #RNicholsStationery #DeskGoals #JoyfulNotes #ThoughtfulGifts"
• •(Email Subject Line for a Seasonal Promotion): "💌 Spring Surprises & Sunshine Inside from R. Nichols!" (Email Body Snippet): "Hello [Customer Name], Chase away the grey and welcome the sunny days ahead! At R. Nichols, we believe every day is an occasion for joy. Discover delightful new designs and timeless favorites, perfect for celebrating spring moments or just because. Each piece, from our signature cards to our charming gifts, begins as a unique work of collage art, designed to bring a smile to your face. Thank you for being part of our joyful community! [Link to Shop]"
• •(Pinterest Pin Description for a Pet Bowl): "Pawsitively delightful! 🐾 Treat your furry best friend to mealtime magic with our R. Nichols pet bowls. Featuring our signature whimsical designs, these durable and charming bowls are sure to make tails wag. Because joy is for everyone, even our four-legged family members! #RNicholsPets #HappyPets #DesignerPetBowl #DogLife #CatLove"