Brand Tone

Sophisticated & Aspirational, Feminine & Empowering, Modern & On-Trend, Approachable & Helpful

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Effortless Elegance
• •Female Empowerment
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., sophisticated, empowering, modern), preferred vocabulary (e.g., "curated," "effortless," "elevate"), and phrases to avoid. Share this with anyone creating content.
• •Understand Your Audience Persona: Keep the target customer (modern, stylish, confident woman) in mind when crafting any message. Speak her language and address her aspirations.
• •Prioritize "Show, Don't Just Tell": Instead of just saying "high quality," describe the fabric ("luxurious silk," "soft breathable cotton") or the design detail ("intricate embroidery," "flattering drape") that conveys quality and sophistication.
• •Maintain Consistency Across All Platforms: While the format might change (e.g., shorter captions on Instagram, potentially longer descriptions in email), the core tone and values should remain consistent. Ensure product descriptions, social media posts, email marketing, and customer service responses all sound like they come from rnayclothing.
• •Infuse Values into Storytelling: Weave brand values like empowerment or timeless style into product descriptions and social media narratives. For example, "The 'Athena' blazer: a timeless investment in your power wardrobe, designed to make you feel unstoppable."

Social Perception

Customers who engage positively on social media likely perceive the brand as a source of stylish, good-quality contemporary womenswear. The brand is seen as an Australian label offering fashionable pieces that align with current trends but also have a classic appeal. For those who have purchased, perception will be heavily influenced by their direct experience with product quality, fit, shipping, and customer service. Positive interactions and product satisfaction will lead to a perception of reliability and value. The lack of extensive third-party press means the brand's image is very much in its own control, which is positive for consistency but may limit broader organic reach outside its immediate followers.

Copy Examples

• •Introducing the 'Elara' Midi Dress. ✨ Where timeless grace meets modern allure. Crafted for sun-drenched afternoons and unforgettable evenings. Discover your new favourite silhouette. #rnayclothing #NewCollection #SophisticatedStyle #AustralianFashion
• •From boardroom chic to weekend brunch. rnayclothing pieces are designed for the modern woman on the go. Invest in versatile style that empowers you, every day. Shop our curated collection. -> [Link to Website]
• •rnayclothing: Effortless elegance, designed in Australia. Discover pieces that celebrate your style and inspire confidence. Quality you can feel, style you'll love.
• •A Little Luxury Awaits | Your Exclusive rnayclothing Offer Inside (Body snippet): Indulge in the styles you've been dreaming of. For a limited time, enjoy [Discount/Offer] on our latest collection of sophisticated apparel, designed to make you look and feel incredible.
• •(Image: A flat lay of a top with multiple accessories) Style an rnayclothing classic! 🖤 How would you wear our 'Azure' Silk Blouse? [Poll: Option 1: With tailored trousers / Option 2: With denim for a chic-casual look] #rnaystyle #FashionInspo #VersatileFashion