Brand Tone

Helpful, informative, and focused on well-being.

Brand Values

• •Well-being
• •Comfort
• •Helpful
• •Informative
• •Effectiveness

Best Practices

• •Focus on the benefits of the product, not just the features.
• •Explain how the products will improve the customer's life.
• •Enhance their comfort.
• •Solve a problem (e.g., back pain).
• •Maintain a helpful and informative tone in all communications.

Social Perception

A brand focused on providing comfort, well-being, and effective solutions to improve daily life.

Copy Examples

• •Our Supportive Back Belt is designed to provide targeted relief and improve your daily well-being, so you can focus on what truly matters.
• •Experience unparalleled comfort with our expertly crafted [Product Name].
• •Discover the difference a little Komfort can make in your everyday life.
• •Invest in your well-being with our innovative solutions for a more comfortable you.
• •Feel the support you need, when you need it, with [Product Name].