Brand Tone

Playful, Enthusiastic, Creative, Sparkly, and Engaging

Brand Values

• •Creativity
• •Joy
• •Sparkle
• •Playfulness
• •Engagement

Best Practices

• •Maintain a consistent level of enthusiasm and positivity in all communications.
• •Use descriptive language that evokes sensory experiences, especially related to sparkle and play.
• •Incorporate playful puns or wordplay to enhance engagement.
• •Highlight the fun and creative aspects of the products.
• •Encourage user-generated content and interactions to foster a sense of community.

Social Perception

Fun, creative, youthful, trendy, and sparkling. Perceived as a brand that brings joy and encourages self-expression through playful and sparkly products.

Copy Examples

• •"Add a little sparkle to your day with our glitter gel! ✨"
• •"Unleash your inner artist with our vibrant play dough and accessories!"
• •"Making things sparkle, one sunnie at a time!"
• •"Join us TONIGHT at 7pm CST for a live event full of fun and surprises!"
• •"Get ready to shine with our magical collection of glitter gel, sunnies, and more!"