Brand Tone

Friendly, Knowledgeable, and Reliable

Brand Values

• •Quality
• •Customer Satisfaction
• •Family-Owned Heritage
• •Passion for Equestrianism
• •Community Focus

Best Practices

• •Emphasize Family and Community: Regularly incorporate phrases like "family-owned," "part of our community," "serving fellow riders," to reinforce this core identity.
• •Share Expertise Authentically: When describing products, go beyond just features. Briefly mention *why* a certain product is good, drawing on genuine equestrian knowledge without being overly technical unless appropriate for a specific item.
• •Use Welcoming and Inclusive Language: Make customers feel like they are part of the "RM Tack family." Phrases like "Welcome to RM Tack," "We're here to help," or "Come on in" can foster this.
• •Highlight Longevity and Reliability: Casually mention the "30+ years of experience" or "trusted since [year]" in relevant contexts to build confidence.
• •Maintain a Friendly, Conversational Style: Avoid overly formal or corporate language. Keep sentences clear, approachable, and infuse a sense of genuine passion for the equestrian lifestyle. Respond to comments and messages with the same friendly tone.

Social Perception

Trusted Local Business, Good Product Selection, Helpful and Welcoming, Knowledgeable Staff

Copy Examples

• •Facebook/Instagram Post (New Boots Arrival): Step into comfort and style that lasts! ✨ Our new collection of [Brand Name] boots has just arrived, handcrafted for the ride and ready for the ranch. For over 30 years, we've been helping fellow riders find their perfect fit. Come on down or shop online – your new favorite pair awaits! #RMTack #EquestrianLife #NewBoots #FamilyOwned
• •Website Homepage Banner: Your Trusted Partner in Tack & Apparel for Over 30 Years. Quality Gear, Expert Advice, and a Passion for All Things Equestrian. Welcome to the RM Tack Family.
• •Email Newsletter Snippet (Highlighting NF Saddles): Experience the difference quality craftsmanship makes. Our exclusive NF Brand Saddles are designed with passion, drawing on decades of horsemanship. Built for comfort, durability, and performance. Learn more and find your perfect saddle with us. #NFSaddles #RMTackQuality
• •Instagram Story (Behind the Scenes/Meet the Team): Meet Neal & Errin Funke, the heart behind RM Tack! With 20+ years of passion for horses and a commitment to serving our amazing community, we're always here to help you find the best gear. Swing by and say hi! #RMTackFamily #EquestrianExperts #CommunityLove
• •Promotional Ad (General): Gear up for your next adventure! From the arena to the trail, RM Tack & Apparel offers top-quality tack, boots, and clothing for every rider. Family-owned and community-focused since 1991. Shop with folks who share your passion. Visit us in Somerset or online at rmtack.com!