Brand Tone

Professional and Expert, Trustworthy and Honest, Customer-Centric and Friendly, Passionate and Enthusiastic, Informative and Educational

Brand Values

• •Quality Craftsmanship
• •Integrity and Transparency
• •Expertise and Continuous Learning
• •Customer Satisfaction
• •Community Focus

Best Practices

• •Prioritize Honesty and Transparency in All Communications: Always provide clear, straightforward information about services, pricing, and repair processes. Avoid jargon where possible, or explain it clearly. This reinforces the trustworthy aspect of the brand.
• •Showcase Expertise with Confidence, Not Arrogance: Highlight the skills of ASE-certified technicians, specialized knowledge (e.g., European cars, performance tuning), and use of advanced technology. Share educational content that empowers customers.
• •Maintain a Customer-Centric and Approachable Voice: Even when discussing technical details, ensure the language is friendly and respectful. Emphasize how services benefit the customer (e.g., safety, reliability, performance).
• •Inject Passion and Enthusiasm, Especially on Social Media: Let the genuine love for cars shine through. Share exciting projects (with customer permission), highlight automotive achievements, and engage with fellow enthusiasts.
• •Ensure Consistency Across All Platforms: Whether it's the website, a Facebook post, a YouTube video, or an email response, the tone should consistently reflect the brand's core values of expertise, trustworthiness, and customer focus. Develop internal guidelines or examples for all staff who create content or interact with customers.

Social Perception

RM Motor Werks is highly regarded by its customers. They are widely perceived as a knowledgeable, honest, and reliable auto repair shop. Customers trust them with a range of vehicles, from daily drivers to high-performance and luxury European cars like Porsche. They are often recommended for their diagnostic skills, ability to fix complex issues that other shops (including dealerships) couldn't, and fair pricing compared to dealerships. The staff, particularly Roddy (the owner), is frequently mentioned for being caring, professional, and communicative. They have built a loyal customer base that appreciates the quality of work and the customer service experience.

Copy Examples

• •Headline: Expert Care for Your European Ride. Trust RM Motor Werks. Body: Your European car demands precision. At RM Motor Werks, our ASE-certified technicians combine passion with cutting-edge diagnostics to deliver unparalleled service for Porsche, BMW, Mercedes, Audi, and more. Experience the difference expertise makes. Visit us in Knoxville or online at rmknox.com. Call to Action: Schedule Your Expert Service Today!
• •Headline: Honest Repairs, Transparent Service. That's the RM Motor Werks Promise. Body: Tired of confusing quotes and surprise fees? At RM Motor Werks, we believe in clear communication and honest assessments. We'll explain every repair, ensuring you understand the work needed for your vehicle. Drive with confidence. Find out more at rmknox.com. Call to Action: Get Your Trustworthy Quote!
• •Headline: Unleash Your Car's True Potential. Performance Upgrades by RM Motor Werks. Body: From dyno tuning to custom fabrications, RM Motor Werks is Knoxville's home for automotive performance. Our experienced technicians share your passion for power and precision. Let's build your dream machine. Explore upgrades at rmknox.com. Call to Action: Rev Up Your Ride – Contact Us!
• •Headline: More Than Just a Repair Shop. We're Your Automotive Partners. Body: At RM Motor Werks, we're dedicated to keeping you and your vehicle on the road safely and efficiently. We treat every car like our own and every customer like family. Experience our commitment at rmknox.com. Call to Action: Join the RM Motor Werks Family!
• •Headline: Got a Check Engine Light? Don't Guess, Get Answers. Body: Our advanced diagnostics pinpoint issues quickly and accurately, saving you time and money. The RM Motor Werks team offers in-depth explanations and effective solutions for all makes and models. Your peace of mind is our priority. Learn more at rmknox.com. Call to Action: Diagnose It Right – Book Now!