Brand Tone

Helpful and Knowledgeable, Friendly and Approachable, Practical and Solution-Oriented, Trustworthy and Established, Community-Focused (Local)

Brand Values

• •Customer Service
• •Expertise & Knowledge
• •Reliability & Trust
• •Family & Community
• •Quality & Selection
• •Passion for the RV Lifestyle

Best Practices

• •Prioritize Helpfulness: Frame copy around solving customer problems or enhancing their RV experience. Use phrases like "We can help you with..." or "Ensure your trip is..."
• •Maintain a Friendly, Conversational Style: Use approachable language. Avoid overly technical jargon unless explaining a specific, complex part (and even then, try to simplify). Address the customer directly (e.g., "you," "your RV").
• •Emphasize Expertise without Being Arrogant: Confidently share knowledge and offer guidance. Highlight the experience of the staff and the business's history in a way that builds trust, not intimidation. For example, "Our experienced team recommends..."
• •Incorporate the "Family-Owned" and "Local" Angle Naturally: Where appropriate, remind customers of the personal touch and community commitment that comes with a family-operated business. This fosters a sense of connection and trust.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and any in-store signage is aligned. This reinforces the brand identity and makes interactions feel cohesive. Regularly review content to ensure it matches the established voice.

Social Perception

Positive: Generally perceived as a reliable local source for RV parts and accessories with knowledgeable staff. The connection to Edwards Garage often adds to this positive perception. Helpful Resource: Customers seem to view them as a go-to place for specific parts and advice. Local Staple: For the Prince George community, they are likely seen as an established and trusted local business. Responsive (Online): They appear to engage with comments and questions on their social media platforms, which is generally viewed positively.

Copy Examples

• •Headline (Website/Social Media): "Hit the Road with Confidence! 🛠️ Our expert team at RMH RV Parts is here to help you find exactly what you need for your next adventure. Family-owned, community-trusted since 2007."
• •Product Post (Social Media): "Don't let a faulty [Part Name] spoil your trip! We've got a wide selection of durable [Part Name] in stock, ready to get you back on your journey. Swing by or shop online – our knowledgeable crew is ready to assist! #RMHRVParts #RVLife #PrinceGeorgeRV"
• •Service Announcement (Email/Website): "Your RV adventure shouldn't be stuck in the driveway. From essential parts to expert advice, RMH RV Parts (proudly part of the Edwards Garage family since 1929!) is your partner in keeping your home-on-wheels rolling smoothly. What can we help you find today?"
• •Community Engagement Post (Facebook): "Happy [Local Event/Holiday], Prince George! We love being part of this amazing community and helping our neighbours explore the great outdoors. What's your favourite local camping spot? Share below! 👇 #RMHCommunity #RVAdventures #FamilyOwned"
• •Promotional Copy (Online Ad): "Gear Up & Go! ☀️ Get 15% off all [Specific Category, e.g., 'Awning Accessories'] this week at RMH RV Parts. Your one-stop shop for trusted RV parts and friendly advice. Shop now and make those travel dreams a reality!"