Brand Tone

Direct, specialist, and transactional.

Brand Values

• •Authenticity
• •Specialization & Expertise
• •Quality & Curation
• •Passion
• •Convenience

Best Practices

• •Be Direct and Product-Focused: Always lead with the most important information: the shoe model, colorway, size, and condition. Avoid vague marketing jargon. The product is the hero.
• •Use the Language of the Community: Incorporate terms like 'colorway,' 'grail,' 'OG,' 'heat,' and 'deadstock' naturally in your copy. This shows you are an authentic part of the culture, not just an outsider selling to it.
• •Reinforce Core Values in Every Message: Subtly weave in reminders of your commitment to authenticity, quality, and specialization. Phrases like '100% authentic guaranteed' or 'curated for the collector' should be used consistently.
• •Maintain a Consistent Visual and Textual Format: Continue using high-quality, uniform product photos. On social media, keep the caption structure similar (Name, Size, Condition, Price/Call to Action) to create a recognizable and easy-to-scan feed.
• •Keep it Transactional but Passionate: While the primary goal is to sell, infuse the copy with a genuine passion for the product. Short phrases like 'A true classic' or 'An iconic silhouette' show respect for the shoe's history and resonate with fellow enthusiasts.

Social Perception

Perceived as a reliable and specialized reseller within the niche community of Nike Air Max 95 collectors, a trustworthy source for authentic and rare models, leading to a positive perception and loyal customer base.

Copy Examples

• •The one you've been searching for. The Air Max 95 'Solar Red' 2017 is back in the vault. Size 9.5, pristine condition. Don't let this piece of history slip away again. Secure your pair now.
• •Fresh heat just landed. Three new pairs added to the site, from daily wears to collection grails. All 100% authentic, curated for the true 95 enthusiast. Link in bio before they’re gone.
• •Your unwanted 95s are another collector's treasure. We're always buying. Get a fair quote for your new or used pairs and turn your collection into cash. Hassle-free and fast. DM us your photos.
• •Shop with confidence. Every stitch, every bubble, every time—guaranteed authentic. We're as passionate about real trainers as you are. That's the RM Footwear promise.
• •Building your Air Max 95 collection? We're your specialist. From iconic OG colorways to obscure regional exclusives, our curated selection is your final stop. Discover your next centerpiece today.