Tono de Marca

Empowering & Inclusive, Aspirational & Enthusiastic, Approachable & Customer-Focused, Quality-Conscious

Valores de Marca

• •Empowerment
• •Self-Care
• •Quality
• •Sustainability
• •Affordability
• •Inclusivity

Mejores Prácticas

• •Develop a Brand Voice Chart: Explicitly define personality traits, tones, 'do's,' and 'don'ts'.
• •The 'empower everyone' value suggests a broad but positive and affirming approach.
• •Highlight how the products fit into their lives to inspire confidence and self-care.
• •Consistency Across All Channels: Ensure the identified tone and values are reflected in every piece of communication.
• •Maintain consistent use of inclusive language and focus on product benefits.

Percepción Social

A brand that empowers individuals to embrace their unique beauty through high-quality, sustainable, and affordable products.

Ejemplos de Copy

• •"Empowering everyone to embrace their unique beauty"
• •"Inspire confidence and self-care"
• •"Redefining Beauty – One Product at a Time"
• •"We're passionate about bringing you handpicked, high-quality essentials that make self-care a joyful ritual and empower you to express your unique self, effortlessly and affordably."
• •"Free shipping worldwide!"