Brand Tone

Mystical & Spiritual, Personal & Authentic, Handcrafted & Mindful, Empowering & Creative, Nature-Inspired

Brand Values

• •Spirituality & Connection
• •Authenticity & Craftsmanship
• •Personal Empowerment
• •Creativity & Self-Expression
• •Natural Well-being

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., mystical, authentic, empowering, natural), preferred vocabulary (e.g., "magick," "ritual," "sacred," "intention," "handcrafted"), and phrases to avoid.
• •Immerse in the Niche: Stay updated with the language, interests, and sensitivities of the #witchtok and spiritual communities. Understand their values and how they communicate.
• •Storytelling is Key: Weave narratives around the products, their inspiration (astrology, nature, personal experiences), and the founder's journey. This builds authenticity and connection.
• •Focus on "Transformation" and "Enhancement": Position the oils not just as products, but as tools that facilitate a deeper, more meaningful ritual experience.
• •Authenticity Above All: Let Seanín's genuine passion and spiritual inclination shine through in the copy. Avoid overly commercial or disingenuous language, as this can be quickly detected by the target audience. Maintain transparency about ingredients and processes.

Social Perception

Intriguing & Niche-Specific, Authentic & Founder-Led, Focused on Quality & Intention

Copy Examples

• •Instagram Post Caption (Product Focus): Unlock the ancient whispers within. Our 'Her Mother, the Sea' ritual oil, handcrafted with [mention a key ingredient] and blessed with intention, is here to deepen your connection to the tides of your inner wisdom. Embrace the flow. ✨ #StelliumRituals #RitualOil #Magick #SpiritualJourney #HandcraftedMagic
• •Website Banner Text: Stellium Rituals: Meticulously handcrafted oils to elevate your sacred practices. Discover the magick within.
• •TikTok Video Idea/Script Tease: Ever wondered how to truly infuse your rituals with personal power? Seanín here, from Stellium Rituals! This week, I'm sharing a glimpse into the solar energies that inspired 'Her Father, the Sun' oil. Stay tuned for a deep dive into its ingredients and the intentions set within. ☀️ #SpiritualTools #WitchyTips #RitualCraft #StelliumRituals #PotionMaking
• •Email Newsletter Snippet (New Product Launch): Beloved kindred spirit, the stars have aligned! We're thrilled to unveil our newest creation, born from whispered incantations and mindfully chosen botanicals. [Product Name] is crafted to help you [specific benefit, e.g., 'ground your intentions' or 'amplify your intuition']. Experience the delicate power of Stellium Rituals.
• •"About Us" Page Excerpt: At Stellium Rituals, we believe that every day holds an opportunity for magick. Founded by Seanín, a lifelong spiritual seeker, poet, and writer, our ritual oils are more than just blends; they are invitations. Each bottle is meticulously handcrafted, a delicate yet powerful potion to honor your unique journey and transform your rituals into profound moments of connection and creation.