Tono de Marca

adventurous, authentic, and street-smart; blending rugged outdoor readiness with a contemporary, urban edge. Casual and direct, using relevant slang and hashtags, with an undertone of curiosity and a desire to spark conversation.

Valores de Marca

• •Functionality and Versatility: Emphasizing that clothing is built for the wild, with practical and adaptable apparel.
• •Authenticity and Community: Seeking unfiltered conversations and direct engagement to build genuine connections around shared interests in urban and natural environments.
• •Exploration and Adventure: Encouraging an active, exploratory lifestyle for those who blend into nature and stand out on the streets.

Mejores Prácticas

• •Use a Mix of Urban and Nature-Inspired Language: Continue to blend street slang with outdoor terminology to reinforce the 'Outdoor Streetwear' identity.
• •Highlight Functionality: Always emphasize the practical features of the products. Show how they are versatile and useful in different environments.
• •Engage with Your Community Authentically: Continue the 'man on the street' style interviews and feature user-generated content to foster a sense of community and real-world connection.
• •Maintain a Conversational and Inquisitive Tone: Ask questions in captions and videos to encourage interaction and show that the brand is curious and open to dialogue.
• •Visual Consistency is Key: Ensure that all visual content reflects the dual nature of the brand show products in both urban and natural settings to reinforce the core concept.

Percepción Social

Perceived as a brand carving a niche in 'Outdoor Streetwear', RLTZ has an interested and niche following. It's seen as interactive and community-focused, engaging in real-world conversations and appreciated for the functional aspects of its clothing.

Ejemplos de Copy

• •From concrete jungles to actual jungles. Our gear is built for both. #RLTZ #OutdoorStreetwear #UrbanExplorer
• •Sun's out, legs out. Switch up your fit in seconds. The only pants you'll need for a day of adventure. #RLTZ #ConvertiblePants #StreetStyleHacks
• •RLTZ: Gear for the path less traveled, whether it's a trail or a side street.
• •Don't let a little rain ruin your session. Our Aero-Tech jacket keeps you dry when you're exploring the city or hitting the trails. Stay ready, stay RLTZ.
• •What's your weekend vibe? Hiking the hills or Chilling in the city? (Our gear works for both )