Brand Tone

Sincere and Faithful, Elegant and Refined, Comfort-focused and Practical, Empowering and Serene, Modern yet Modest

Brand Values

• •Modesty (Pudeur)
• •Faith-inspired
• •Elegance and Refinement
• •Comfort and Practicality
• •Quality
• •Empowerment

Best Practices

• •Anchor in Values: Always circle back to the core values of modesty, faith, elegance, and comfort. Every piece of copy should implicitly or explicitly reflect these.
• •Use Evocative Language: Employ words that convey serenity, grace, refinement, comfort, and light (e.g., "serene," "flowing," "gentle," "radiant," "refined," "soft").
• •Speak Directly to Her: Address the target audience (modern Muslim women seeking modest fashion) with understanding and respect for their lifestyle and values. Use "you" and "your" to create a personal connection.
• •Highlight the "Why": Briefly allude to the faith-inspired origin and purpose of the brand, as mentioned in the "About Us" section, to build authenticity and connection.
• •Maintain Consistency Across Platforms: Ensure that the tone used on the website, product descriptions, any social media, and customer communications is harmonious and consistently reflects the brand’s established voice.

Social Perception

The perception is likely forming among a niche audience interested in modest Islamic fashion. The brand presents itself positively, focusing on quality and adherence to religious/cultural values.

Copy Examples

• •Headline: Eclats de Noor: Where Faith Meets Elegance. Body: Discover our collection of khimars, abayas, and hijabs, thoughtfully designed for the modern Muslim woman. Experience the serenity of modest fashion, crafted with refined comfort for your everyday life and special moments.
• •Headline: Embrace Your Radiance. Modestly. Body: At Eclats de Noor, we believe modesty is beautiful. Our garments are created to honor your values while celebrating your unique style. Feel confident and comfortable, wrapped in fabrics that flow with grace.
• •Headline: The Comfort of Conviction, The Touch of Silk. Body: Inspired by a personal journey of faith, Eclats de Noor offers apparel that speaks to the heart. Our premium Jersey hijabs and flowing abayas provide unparalleled comfort and timeless style, making no compromise on your principles.
• •Headline: Live Beautifully, Dress Modestly. Body: Find your perfect expression of modest fashion with Eclats de Noor. From the practical elegance of our zip abayas to the gentle drape of our khimars, each piece is designed with you in mind – for a life of purpose and poise.
• •Headline: Eclats de Noor: Illuminating Your Path with Graceful Attire. Body: Step into a world where tradition and modernity coexist beautifully. Our collection is a tribute to the inner light of every Muslim woman, offering elegant, practical, and faith-affirming choices for every occasion.