Brand Tone

Enthusiast-Oriented & Passionate, Value-Driven & Accessible, Community-Focused, Modern & Tech-Savvy, Informative & Helpful

Brand Values

• •Accessibility/Affordability
• •Customization & Personalization
• •Innovation (for the price point)
• •Value for Money
• •Community Engagement

Best Practices

• •Embrace 'Affordable Excellence': Always highlight the value proposition. Use phrases like 'premium features, smart price,' 'pro-level performance without the premium tag,' or 'your gateway to custom keyboards.'
• •Speak the Language of Enthusiasts: Incorporate community terms (e.g., 'thock,' 'clack,' 'modding,' 'endgame setup,' 'hot-swap') authentically where appropriate, but ensure it's still accessible to newcomers.
• •Focus on Customization and Freedom: Emphasize the ability to personalize. Use action-oriented language that invites users to create, modify, and make the keyboard their own (e.g., 'Unleash your creativity,' 'Design your dream keyboard,' 'Swap, mod, play').
• •Be Visually Inspiring & Interactive: Encourage sharing. Write copy that prompts users to post photos of their setups, their custom builds, or ask questions. Complement this with high-quality visuals of keyboards in stylish environments.
• •Maintain an Enthusiastic & Supportive Voice: Sound passionate about the products and the community. Be encouraging to those new to the hobby, offering a welcoming and helpful tone rather than an elitist one.

Social Perception

Positive for Budget-Conscious Consumers, Gateway to the Hobby, Mixed on Quality Control & Support, Strong Feature Set, Improving Reputation

Copy Examples

• •Headline: Unlock Your Ultimate Setup. Body: Dive into the world of custom mechanical keyboards with RK Royal Kludge. Hot-swappable, vibrant RGB, and the perfect feel – all without emptying your wallet. Your dream desk awaits! #RoyalKludge #MechanicalKeyboard #GamingSetup
• •Headline: Sound On! Hear That Satisfying Thock? Body: From creamy linear to clicky tactile, find your signature sound with our range of hot-swappable switches. The RK M75 isn't just a keyboard, it's an experience. What switch are you rocking? Share your sound tests! #KeyboardASMR #CustomKeys #RKgaming
• •Headline: Cut the Cords, Not the Performance. Body: Seamless tri-mode connectivity (Bluetooth, 2.4GHz, Wired) means you can game, type, and create wherever, whenever. The RK84 offers the freedom you need and the reliability you demand. #WirelessKeyboard #TechFreedom #RoyalKludge
• •Headline: Your Board, Your Rules. Body: Why settle for stock? With programmable software and hot-swappable switches, your RK keyboard is a canvas. Show us your unique mods and keycap creations! Tag @royal_kludge for a chance to be featured. #DIYKeyboard #KeyboardMods #CommunityBuilds
• •Headline: Level Up Your Typing Game on a Budget. Body: Experience the tactile feedback and precision of a mechanical keyboard that’s built for performance and designed for your wallet. RK Royal Kludge: Premium features, accessible price. Shop now! #BudgetGaming #KeyboardDeals #PCMasterRace