Brand Tone

Friendly, trustworthy, ambitious, and community-focused. The brand should exude a sense of local pride and commitment to customer satisfaction.

Brand Values

• •Community & Local Empowerment
• •Quality & Accessibility
• •Authenticity & Transparency
• •Customer Satisfaction
• •Respect
• •Innovation & Diversity

Best Practices

• •Prioritize clear and concise messaging, avoiding jargon or overly complex language.
• •Incorporate local Réunionnais cultural references to build a strong connection with the target audience.
• •Emphasize the accessibility and affordability of products while maintaining a focus on quality.
• •Showcase customer testimonials and reviews prominently to build trust and credibility.
• •Highlight the brand's commitment to supporting local businesses and artisans in Réunion.

Social Perception

Actoshine Réunion wants to be seen as a reliable, customer-centric online store that empowers local businesses and provides quality products at affordable prices to the residents of Réunion Island.

Copy Examples

• •Shine every day with Actoshine Réunion.
• •Your trust, our driving force.
• •Contact us to build together.
• •Discover quality products at accessible prices, delivered right to your door in Réunion!
• •Supporting local artisans and bringing you the best of Réunion.