Brand Tone

Authentic, Passionate, Appreciative/Grateful, Descriptive & Evocative, Professional yet Approachable

Brand Values

• •Connection to Nature: Deep appreciation and portrayal of the natural beauty of specific landscapes (e.g., North York Moors, Yorkshire Coast).
• •Artistic Skill & Craftsmanship: Emphasis on technique (e.g., palette knife), quality of materials, and the creation of original and evocative art.
• •Emotional Resonance: Aiming to evoke feelings and a sense of place through his artwork.
• •Authenticity & Originality: Creating unique pieces inspired by personal experience and observation.
• •Community Engagement: Sharing his work and process with an appreciative audience and participating in local art events.

Best Practices

• •Immerse in the Artist's Voice: Before writing, revisit the artist's "About" page, blog posts, and direct social media interactions to re-familiarize yourself with his personal story, motivations, and how he naturally communicates.
• •Focus on Sensory Language: Use descriptive words that appeal to sight (light, colour, shadow), touch (texture, ruggedness), and emotion (serene, dramatic, uplifting) to reflect the tactile and atmospheric nature of his art.
• •Highlight the Connection to Place: Consistently emphasize the inspiration drawn from specific locations (North York Moors, Yorkshire Coast, etc.), as this is central to the brand's identity and resonates with his audience.
• •Maintain Authenticity and Passion: Let the genuine love for art and nature shine through. Avoid overly corporate or generic marketing language. Share the story and inspiration behind pieces.
• •Be Approachable but Professional: While sharing personal insights and engaging warmly with the audience, ensure that all communications, especially on the website and for sales, maintain a level of professionalism that reflects the quality and value of the artwork. Proofread carefully and present information clearly.

Social Perception

Richard K. Blades is perceived as a talented and dedicated artist with a strong connection to the landscapes he paints. His audience and customers appear to have a genuine appreciation for his artistic style, his ability to capture light and atmosphere, and the emotional quality of his work. He is seen as approachable and engaging with his followers. The brand is viewed as credible and professional within its niche of landscape art, particularly in the Yorkshire region.

Copy Examples

• •Instagram Post (New Artwork): "Lost in the light and texture of the North York Moors this week. 'Heather's Embrace,' [Size], Oil on Canvas. This piece is all about capturing that fleeting moment when the sun breaks through the clouds, illuminating the vibrant colours of the late summer heather. Available now on the website – link in bio. #RichardKBladesArt #YorkshireArt #LandscapePainting #PaletteKnifeArt #NorthYorkMoors"
• •Facebook Post (Exhibition Announcement): "Feeling incredibly grateful and excited to announce my upcoming exhibition at [Gallery Name] from [Date] to [Date]! I'll be showcasing a new collection inspired by the dramatic beauty of the Yorkshire coast. Come and immerse yourself in the wildness and wonder of these seascapes. Hope to see some familiar faces there! #ArtExhibition #YorkshireArtist #CoastalArt #RKBlades"
• •Website Product Description (for a print): "Bring the serene atmosphere of the Yorkshire Dales into your home with this stunning limited edition Giclée print of 'Whispers of the Wharfe.' Captured with Richard K. Blades' signature palette knife technique, this piece beautifully conveys the interplay of light on water and the timeless tranquillity of the Dales. Printed on archival quality paper to ensure lasting vibrancy."
• •Email Newsletter Snippet (Studio Insight): "From the studio this month: I've been experimenting with new ways to capture the unique textures of the ancient woodlands near my home. There's a certain magic in the way light filters through the canopy, a feeling I strive to bring to life on canvas. It's a constant journey of observation and passion. See the latest pieces inspired by these wanderings on the website. #ArtistStudio #WorkInProgress #NatureInspiredArt"
• •Social Media Ad Copy (Targeting art lovers): "Experience the soul of Yorkshire through art. Richard K. Blades' evocative landscape paintings, rich in texture and light, bring the untamed beauty of the moors and coast to your walls. Discover original art and limited edition prints. Shop now."