Brand Tone

Confident, empowering, youthful, trendy, and subtly Brazilian.

Brand Values

• •Confidence
• •Empowerment
• •Youthfulness
• •Trendiness
• •Quality
• •Comfort
• •Brazilian Identity
• •Body Positivity

Best Practices

• •Use empowering and confident language to showcase the brand's focus on body positivity.
• •Highlight the quality and comfort aspects of the materials used in the bikinis.
• •Incorporate Brazilian Portuguese terms where appropriate to reinforce the brand's origin and authenticity.
• •Emphasize the trendy and youthful styles, such as 90s-inspired designs and V-shape cuts.
• •Maintain a consistent tone across all platforms, reflecting the brand's core values.

Social Perception

Positive perception focusing on good fit, comfort, trendy style, and empowering designs. Brand perceived as modern and body-positive with a Brazilian flair.

Copy Examples

• •"Assemble your Mahana bikini and make a splash!"
• •"New arrivals: Get ready to turn heads with our latest collection of stylish bikinis."
• •"Feel confident and comfortable in our high-quality swimwear, designed to accentuate your curves."
• •"Embrace your inner goddess with Mahana Bikini's trendy 90's inspired styles."
• •"Welcome! Enjoy a special discount on your first purchase and experience the Mahana difference."