Brand Tone

Aspirational yet Accessible, Confident & Savvy, Sensory & Evocative, Youthful & Modern, Authentic & Passionate

Brand Values

• •Quality
• •Accessibility/Value
• •Self-Expression & Individuality
• •Authenticity & Transparency
• •Customer Satisfaction
• •Modernity

Best Practices

• •Embrace 'Affordable Luxury': Consistently balance aspirational language with the clear value proposition. Use words that evoke sophistication and quality, but always tie it back to accessibility.
• •Speak to the Savvy Consumer: Acknowledge that your customer is smart and discerning. Highlight the quality of ingredients and longevity as reasons why Univox is a clever choice, not just a cheaper one.
• •Focus on the Experience, Not Just the 'Dupe': While the 'inspired by' nature is key, describe the scent experience, the notes, and the feeling it evokes. Help customers imagine wearing it and how it will make them feel, beyond just comparing it.
• •Maintain Authenticity and Passion: Let the founders' story and passion for fragrance shine through. Use genuine, enthusiastic language that connects with fellow perfume lovers. Avoid overly clinical or purely sales-driven copy.
• •Be Consistent Across Platforms, Adapt for Nuance: While the core tone remains, slightly adapt the expression for different platforms. For instance, TikTok can be more informal and trend-driven, while the website can be more descriptive and elegant. The underlying values of quality, accessibility, and self-expression should always be present.

Social Perception

Positive leaning towards Value and Quality. Appreciation for 'Inspired By' Model. Engagement on Social Media. Emerging Brand. General Fragrance Community Context.

Copy Examples

• •Social Media Post (Instagram/TikTok): Stop wishing, start wearing. ✨ Experience the allure of [Luxury Scent Name] with Univox's [Product Name]. Iconic essence, irresistible price. Dare to be iconic. #UnivoxParfums #InspiredByYou #LuxuryForLess #ScentOfTheDay
• •Website Banner: UNIVOX: Your Signature Scent. Reimagined. Discover long-lasting, French-crafted perfumes inspired by the world's most coveted fragrances. Quality you can smell, value you'll love.
• •Email Subject Line: That Luxury Scent You Love? It Just Became Affordable.
• •Product Description Snippet: Immerse yourself in [Product Name], our tribute to timeless elegance. Crafted with the finest extracts for all-day allure, it’s more than a fragrance – it’s your new statement. Authentic. Audacious. Unmistakably you.
• •Brand Story Snippet (About Us): Born from a dream to make exquisite scents accessible, Univox is where French perfumery meets modern desires. We believe everyone deserves to feel extraordinary. Discover our universe of authentic, high-quality fragrances, designed to tell *your* story.