Brand Tone

Value-conscious, stylish, approachable, and helpful.

Brand Values

• •Variety and Versatility
• •Timeliness/Trendiness
• •Accessibility
• •Customer Service
• •Value

Best Practices

• •Use straightforward and descriptive language to explain product features and benefits.
• •Incorporate a sense of timeliness by referencing current trends and collections.
• •Emphasize the value proposition by highlighting sales and affordable price points.
• •Maintain an approachable and helpful tone by offering customer service assistance.
• •Showcase product quality and utility through customer testimonials and clear product descriptions.

Social Perception

A one-stop-shop for accessible and trendy fashion needs, with a focus on customer satisfaction and value.

Copy Examples

• •Discover our latest summer collection: where fashion meets time!
• •Jeans starting at just €29.99. Style doesn't have to break the bank.
• •Need help with sizing? Contact our customer service team for expert advice.
• •Excellent laptop bag, highly recommended! Get yours today.
• •The most beautiful ladies' and men's watches. Find your perfect timepiece.